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Soap Industries (FMCG)

Soap Industries (FMCG)

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Published by Bhavin Patel

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Categories:Types, School Work
Published by: Bhavin Patel on Mar 24, 2011
Copyright:Attribution Non-commercial

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03/13/2015

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MARKETING ESSENTIALSAPRESENTATIONONBRAND CREATION[SOAP]
BATCH:- ISBE-B SECTION-1GUIDED BY:- DR.RAJIV PANDIT
 A L  F  R E S A L  F  R E S H H
 
:GROUP MEMBERS:
 
CONTENT
MICRO ENVIRONMENT
MACRO ENVIRONMENT
MARKET SCAN
DEFINITION OF FMCG
HISTORY
MARKET SEGMENTATION
FACTORS AFFECTING BUYING BEHAVIOUR
PEST ANALYSIS
SWOT ANALYSIS
BCG MATRIX
CONCLUSION

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