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Twestival Manila 2011 Press Release

Twestival Manila 2011 Press Release

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Published by tonyocruz
Official media release, by Twestival Manila 2011
Official media release, by Twestival Manila 2011

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Published by: tonyocruz on Mar 24, 2011
Copyright:Attribution Non-commercial


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Rosario Juan (for interviews)Twitter: @juanxiEmail:rosariojuanonline@gmail.comNiña Terol-Zialcita (for media coordination)Twitter: @ninaterolEmail:nina.terol.zialcita@gmail.comMobile: (0917) 554 6758
MANILA, Philippines –
On March 24, 2011, Manila joins other cities around theworld in using the power of online influence to change lives through TwestivalManila, an offline event that brings together some of the city’s top Twitterbuzzmakers and online advocates for some real-world changemaking.Taking place at Le Bistro Vert, a sustainable restaurant in Makati’s central SalcedoVillage, Twestival Manila (@TwestivalMNL on Twitter)) aims to raise at leastPhp140,000) for JeepneED (@jeepneED), a non-profit organization that uses aredesigned jeepney as a mobile science and technology labs for rural schools in thePhilippines. Each mobile lab will contain 10 laptops, a 3G hub for internetconnectivity, a printer, a projector, and other basic educational materials.According to Rosario “Ros” Juan (@juanxi), one of Twestival Manila’s mainorganizers, “Our initial target may be modest—Php140,000 or, like the familiar 140-character tweet, but multiplied many times and converted to money and directed ata good cause.” She reveals that a reason for choosing JeepneED as the charity of choice was “the uncanny combination of jeepneys, children, education, science, andtechnology… that appealed to a lot of the ‘Twitterati’.”“The sustainability of JeepneED’s project in terms of hardware longevity and the
lasting effect of a good education were factors that also added to JeepneED’soverall impact,” she adds. JeepneED was also screened by Twestival Global prior toits approval as the event beneficiary, and passed the criteria without a hitch.
What is a Twestival?
Twestival® (or “Twitter Festival”) is defined in its website as an event that“uses social media for social good by connecting communities offline on a singleday to highlight a great cause and have a fun event.” The largest grassroots-based,social media-driven fundraising initiative to date since its inception in 2009,Twestival organizers and volunteers have raised around US$1.2 million for 137 non-profit organizations from around the world. All local events are organized purely byvolunteers, with 100% of all ticket sales and proceeds going directly tobeneficiaries.“Twestival was born out of the idea that if cities were able to collaborate on aninternational scale, but work from a local level, it could have a spectacular impact,”the website states. To date, over 200 international cities worldwide have alreadyparticipated in Twestival.Juan adds, “Twestival [aims to demonstrate] that social media can be used for socialgood—that online efforts can produce significant offline impact. Twitter is not justabout playful banter, mundane musings, and sharing YouTube links. Given the rightobjective, Twitter can be quite a powerful tool. And that can be said about socialmedia in general.”
The Philippines: 3
in Twitter penetration in Asia
According to ComScore, Inc., a measurement service for assessing digital influenceand digital intelligence, the Philippines is the third biggest market in terms of Twitter penetration in Asia, and the sixth worldwide, with an estimated 2.1 millionFilipinos active on Twitter. However, experts argue the figure could be higherconsidering this initial figure excludes those accessing Twitter from internet cafesand mobile phones.“We’ve had first-hand experience in how social media has helped us in periods of great distress, such as Ondoy,” Juan recounts. “We now know that social media canbe an invaluable tool in raising awareness about certain causes and, subsequently,mobilizing people to help.”“What’s really amazing is that I have not even met half of the Twestival Manilateam prior to the event, but we managed to get this event together. I think that isproof enough of the value of crowdsourcing that is directed toward one, specific,potentially life-changing, goal,” she enthuses.
Taking online advocacies on-the-ground
Twestival Manila aims to debunk the myth that Twitter advocates and activists areactive only online and are unable to translate their tweets into grassroots actionswith lasting impact.By supporting JeepneED Inc., it also aims to support “community-driven,sustainable, in-school support in science and technology.” The jeepneys being usedfor JeepneED’s projects are also redesigned jeepney and run on used vegetable oil.“Hopefully, through Twestival Manila 2011, we can significantly contribute toJeepneED and help cover the expenses for their first year of operations,” Juanshares.“Also, on the event date itself, Twestival Global will be announcing how Twestivalplans to help Japan in the wake of the recent calamities they have experienced.Efforts for Twestival Japan will be launched on March 24.”Aside from all these, Twestival is seen to have practical benefits to youngentrepreneurs and changemakers. According to Gen Tiu, proprietor of MiLiPhilippines, a company that distributes creatively-designed universal chargers andpower packs for Apple products, “I decided it's a good idea to support Twestivalbecause, overall, it's an event that benefits the community. Not just throughJeepneED foundation, but also by providing an avenue for people to connect,reconnect, and build a common network that would benefit industries. In turn,hopefully, this move would extend to supporting whatever small economy there is.”For his part, celebrity news anchor and Twestival Manila host, TJ Manotoc, sharedvia Twitter DM (direct message): "I support the growth of the Pinoy Twittercommunity and it's great that we're getting together for a great cause ;)"* * *Twestival Manila is seen to be only the first of a series of annual events in supportof Twestival Global’s objectives and for the benefit of local communities. This year’sorganizers say that bigger, better things are up ahead, and they enjoin the rest of the Philippine online community to take part in activities that bring the energy of the digital realm onto causes and communities that need it most.
TWESTIVAL MANILA 2011 was organized with the support of the followingpartners:
PepsiBellarocca Island Resort and SpaasianTraveler MagazineLe Bistro Vert

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