lasting effect of a good education were factors that also added to JeepneED’soverall impact,” she adds. JeepneED was also screened by Twestival Global prior toits approval as the event beneficiary, and passed the criteria without a hitch.
What is a Twestival?
Twestival® (or “Twitter Festival”) is defined in its website as an event that“uses social media for social good by connecting communities offline on a singleday to highlight a great cause and have a fun event.” The largest grassroots-based,social media-driven fundraising initiative to date since its inception in 2009,Twestival organizers and volunteers have raised around US$1.2 million for 137 non-profit organizations from around the world. All local events are organized purely byvolunteers, with 100% of all ticket sales and proceeds going directly tobeneficiaries.“Twestival was born out of the idea that if cities were able to collaborate on aninternational scale, but work from a local level, it could have a spectacular impact,”the website states. To date, over 200 international cities worldwide have alreadyparticipated in Twestival.Juan adds, “Twestival [aims to demonstrate] that social media can be used for socialgood—that online efforts can produce significant offline impact. Twitter is not justabout playful banter, mundane musings, and sharing YouTube links. Given the rightobjective, Twitter can be quite a powerful tool. And that can be said about socialmedia in general.”
The Philippines: 3
in Twitter penetration in Asia
According to ComScore, Inc., a measurement service for assessing digital influenceand digital intelligence, the Philippines is the third biggest market in terms of Twitter penetration in Asia, and the sixth worldwide, with an estimated 2.1 millionFilipinos active on Twitter. However, experts argue the figure could be higherconsidering this initial figure excludes those accessing Twitter from internet cafesand mobile phones.“We’ve had first-hand experience in how social media has helped us in periods of great distress, such as Ondoy,” Juan recounts. “We now know that social media canbe an invaluable tool in raising awareness about certain causes and, subsequently,mobilizing people to help.”“What’s really amazing is that I have not even met half of the Twestival Manilateam prior to the event, but we managed to get this event together. I think that isproof enough of the value of crowdsourcing that is directed toward one, specific,potentially life-changing, goal,” she enthuses.