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Copy of Cult Recruitment on web paper

Copy of Cult Recruitment on web paper

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Published by JK Ellis
Part of the Mind Control Archive. Share this with a friend and send them to http://www.scribd.com/groups/view/2546-mind-control
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Published by: JK Ellis on Nov 23, 2007
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10/22/2010

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RUNNING HEAD: RECRUITMENT TECHNIQUES OF CULTS ON THE WEBA Comparative Study of Persuasion and Recruitment TechniquesExhibited by Organized Groups on the InternetMaria Kjaerland, M.Sc,Laurence Alison, P.hDDepartment of Psychology,University of Liverpool&Samantha Lundrigan, P.hDDepartment of Criminology,Victoria University of WellingtonAddress correspondence to: Maria Kjaerland, Tulipanveien 34, 4316 Sandnes, Norway, Tel: +47 51623622, e-mail: mariakjaerland@hotmail.com
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ABSTRACTThis study explores the ways in which New Religious Movements (NRMs) use theInternet for reaching potential members. An analysis of twenty web pages taken fromtwo different groups of NRMs; Bible-based and non-Christian Organisations providedthe basis for the current study. Twenty recruitment techniques were identified. Thesedrew upon established influence principles: Reciprocity, Authority, Liking, andScarcity (Cialdini, 1984). Using a multivariate statistical analysis that geometricallyrepresents the co-occurrence of individual items as a visual array (Guttman, 1954),two broad themes emerged: Information-based ideological recruitment techniques andImage-based idealised outcomes. Non-Christian religions movements tended to usemore than twice as many techniques as the Bible-based organisations. Implications of the findings are evaluated in terms of the use of the Internet for recruitment and propaganda.Key words: New Religious Movements, SSA, influence, Internet
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AN EXPLORATION AND COMPARISON OF RECRUITMENT TECHNIQUESEXHIBITED BY BIBLE-BASED AND NON-CHRISTIAN NEW RELIGIOUSMOVEMENTS ON THE WORLD WIDE WEBIn the US, and to a lesser extent in other countries, there has been a rise in the number of cult-type ‘New Religious Movements (NRMs) from the 1960’s and onwards(Galanter et al, 1989). The terms ‘cult’ and NRM have often been usedinterchangeably and can mean different things to different people. Strict definitionscan be quite problematic. Firstly, the sheer heterogeneity of cults frustrates attemptsto derive a unitary definition (Bohm and Alison, in Press). The way in which NRMshave been defined in this study are as relatively coherent groups set apart frommainstream religion but with a cohesive ideology that promotes a particular form of identification and involvement with the group as a whole, functioning unit. Thisdefinition conforms to two principles previously identified in relation to NRMs: (i)the opposition of the group’s ideology to many conventional societal norms,combined with (ii) a level of organisational strength resulting in a degree of groupcohesion. For example, Wallis (1984, pg.4) suggests that; ‘A new movement mayembrace the world, affirming its normatively approved goals and values; it may rejectthat world, denigrating those things held clear within it; or it may remain as far as possible indifferent to the world in terms of its religious practice, accommodation to itotherwise, and exhibiting only mild acquiescence to, or disapprobation of the ways of the world.’In terms of organisational strength, Stark and Bainbridge (1985) discussdegrees of group cohesion. An Audience cult is the most diffuse and least organisedform of a cult. Cult audiences do not often gather physically, but consume cultdoctrines entirely through magazines, television, Internet, and through other forms of 
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