A perhaps counter intuitive way of self-replicating the belief is to state that veryfew special people can learn the “truth”.
Believing is good. It will make you a better person, and you will be rewarded inthis life and the next. Good things that happen to you are blessings from God,and you should be grateful for them. Other good things should be seen as justification of the truth of the belief system and of God's approval of youractions. Anything positive that happens that does not have much to do with thebelief can be claimed as a Miracle. Good harvests, childbirth, battles won, moneydonated etc. may all be seen as miracles, showing that God approves of you.Sayings such as "God helps those who help themselves" help reinforce this.One way of creating a strong meme using reward is through the process of indoctrination. To do this the individual must make some sacrifice (study, prayer,going to classes, fasting, the list goes on) before they are rewarded by the group.The reward can of anything as long as the individual has prior knowledge andanticipation of it. The reward can be a new title such as “novice” or “adept”, it canbe a instructional knowledge known as “Indoctrinated wisdom”. Or it could be theprivilege of going through a ceremony like catholic confirmation.
Faith as a virtue
Belief without evidence is good. It is a sign of virtue, purity, trust and piety. Infact, if something is particularly hard to believe in, you require much strongerfaith to accept it and are therefore a more virtuous person as a result. Belief despite contradictory objective evidence is especially good. Those who havetrouble accepting seemingly arbitrary and implausible things are doubters,skeptics and unenlightened. They should take lessons from those of stronger faithwho have no trouble believing.Example:"And the Son of God died, which is immediately credible because it is absurd. Andburied he rose again, which is certain because it is impossible." - Tertullian, 2ndcentury ChristianI've also heard (but not confirmed) that the Jewish Kosher rules work in a similarway - they are (seemingly) arbitrary, complicated, difficult to implement and hardto follow, so it requires considerable strength of faith to keep to a completelykosher diet.
Include many rituals and ceremonies that happen at regular intervals throughoutthe year. Eventually, these may be incorporated into the local traditions. They