Key features of music video
Music Videos work around 3 codes – music, lyrics andiconography. The relationship between these codes is key tounderstanding how music videos work.
They are designed to provide pleasure in order to keep theviewer watching, and to encourage repeat viewings
The starting point for analysis is to explore whether the video isprimarily performance-based, narrative-based or concept-basedand how elements of each are used in it.The following questions are worth asking of any Music Video:Question:Do the visuals illustrate, amplify or offer disjuncture with the lyrics?Question: Do the visuals illustrate, amplify or offer disjuncture with themusic?
: not always literal
new layers of meaning added to the song
: contradiction between lyrics and image
Adapted from Fraser, P: Teaching Music Video