Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword or section
Like this
5Activity
×
0 of .
Results for:
No results containing your search query
P. 1
UFone Assignment by Shakeel Ahmad

UFone Assignment by Shakeel Ahmad

Ratings: (0)|Views: 2,680|Likes:
Published by SAMEERADEEL

More info:

Categories:Topics, Art & Design
Published by: SAMEERADEEL on Mar 25, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, DOC, TXT or read online from Scribd
See More
See less

01/16/2013

pdf

text

original

 
By Shakeel Ahmad Assignment on Ufone
CHAPTER -1INTRODUCTION
1.1 BACKGROUND OF THE STUDY:
This report is about the Ufone, specifically concentrating on the marketingstrategies of the Ufone and the Customer care, in the growing and mostcompetitive industry of the cellular phones. In the competitive businessenvironment of these days, the performance of an organization cannot be judgeabsolutely. It should be comparative. The organization’s journey towards itsmission needs a continuous review of its performance on pre defined timeperiods. This performance must be measured against standards to indicatewhether everything is going well or there is a need to take corrective actions.In this report the focus will remained on the performance of the companyregarding the tough industry competition and growth and the company’smarketing strategies. It will also cover to some extent different other areas, andalso the company’s strategy to remain directly in contact with its customersthrough customer care centers.
1.2 ANALYSIS:
Ufone has very good prospects, as the growth potential of the cellular industry in the country is enormous. Ufone has successfully reached over 180cities and still a lot more has to be done.Ufone holds a very effective sale promotion strategy and one of the major steps it has taken in this regard is the free launch of connections on 14 august
National College Sciences
1
 
By Shakeel Ahmad Assignment on Ufone
2004 which has boosted its customer base and sale of scratch cards. Ufone isalways been consistent in lowering its prices and making mobile an affordablething in reach of a common men
.
1.3 FINDING:
All the measures of true success, exceeding the revenue targets, crossingthe targeted subscriber base, providing excellent customer care, capturing asubstantial expanding the size of the market and surpassing all customer expectations, have been achieved by Ufone, quite obviously. Ufone is a realsuccess.Conclusion of the major issues based on analysis of the performance of Ufone and its market value reveals that it has a market niche of being inexpensiveand reliable.
National College Sciences
2
 
By Shakeel Ahmad Assignment on Ufone
1.4
RECOMMENDATIONS:
Ufone should sustain its niche of being inexpensive and reliable. It shouldadapt the horizontal growth strategy. It should re-organize the current structure of management at Ufone customer care centers to improve the quality of work over there.
1.5 SCOPE OF THE WORK:
To manipulate and discuss each and everything of an organization isalways a difficult task. All the functional areas require a detailed discussion.Along with all other limitations, time factor is above all. So it has been tried inthis report to remain specific. Main focus of the work thus, is limited to themarketing strategies of the firm and the customer relations. The performanceregarding these areas might be good, average or bad. Every person in theorganization, individually or collectively, as a member of the department,contributes to the overall performance of the organization. This can be promotethe goodwill more or less. For service oriented company like Ufone, the creditmainly goes to the marketing and the customer care departments to maintain andof the
 
company. So performance can be surely judge with reference to thesedepartments, which is the main focus of this report.
National College Sciences
3

Activity (5)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Aleem Sheikh liked this
Mohsin Malik liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->