Social Marketing 101 -
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Social Marketing 101
The Ultimate Beginner's Guide toOnline Social Mediaand Social Marketing Traffic Strategiesversion 1.0by
Social Power Linking
and
Rena Klingenberg
All rights reserved.
No part of this ebook may bereproduced or transmitted in any formwithout express written permission fromSocial Power Linkingand Rena Klingenberg.© 2008 Social Power Linking and Rena Klingenberg – All Rights Reserved
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About the Authors
Social Power Linking(SPL)
is a cutting edge, proven Web 2.0 traffic generationcommunity guaranteed to push the limits of your allotted bandwidth every month.SPL teaches tactics for marketing and generating traffic using the new social media.
Rena Klingenberg
is the author of the ebooks:Squidoo Traffic PowerUltimate Guide to Your Profitable Jewelry BoothSecrets of a Handcrafted Jewelry Shopping Service...plus several social media insider guides written exclusively for the members of Social Power Linking and theAuthority Site Center.Other websites she publishes include:Home Jewelry Business Success TipsJewelry Business BlogJewelry Display IdeasShe is also a guest columnist / blogger for nearly a dozen other websites and ezines.
Legal Notice and Disclaimer
This is not a “get rich quick” scheme. Anyone wanting to earn money online shouldbe prepared to invest the time and effort required to build a genuine business.This ebook is intended for informational purposes only, and represents the authors'experience and knowledge as of the date it was published. The authors have madeevery effort to verify the content of this ebook, but they cannot be held liable for anyomissions, errors, or inaccuracies in this ebook. This ebook is not intended to beused for accounting or legal advice; the reader must exercise his or her own bestjudgment regarding when to consult with a licensed legal or accounting professional,and regarding the application of the information in this ebook to his or her ownsituation. Also, because of the Internet's continuous evolution, the authors reservethe right to change their recommendations in accordance with the rapidly shiftingonline environment. No guarantee of the reader's results is stated nor implied in thisebook. The authors cannot be responsible for the results readers may or may notobtain from applying the information in this ebook, since the actions and variables of social media websites, the Internet community, and the readers are beyond theauthors' control.
Also, please note that the authors recommend thatusing social media should be just one partof the reader's overall traffic-building strategy,not the entire nor only strategy.
© 2008 Social Power Linking and Rena Klingenberg – All Rights Reserved
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Table of Contents
PART 1:What is Social Marketing?...........................................................................8What are Social Media and Web 2.0?............................................................9Examples of Social Media Sites...............................................................10What is Social Marketing?..........................................................................11Social Marketing Goals..............................................................................12Where Should You FocusYour Social Marketing Efforts?....................................................................14The Two-PartSocial Marketing Power Strategy................................................................ 16Social Networking.................................................................................17Social Linking.......................................................................................17So What's the Catch?................................................................................18Is Social Marketing Time Consuming?......................................................18The Fringe Benefits...............................................................................19The Social Marketing Gold Rush– is it a Flash in the Pan?...........................................................................19The Basic Principles of Social Marketing.......................................................20What Makes Social Marketing Work?...........................................................21PART 2:Your Blog as a Social Marketing Tool..........................................................23Got a Blog?..............................................................................................24Blog Posting Strategies............................................................................. 24Linkbait...............................................................................................24Posting with ClipMarks...........................................................................25Utility Posts..........................................................................................25Blogging Strategiesfor Social Marketing Success......................................................................26The Importance of Blog Comments.............................................................27More Ways to Grow Your Blog Audience.......................................................28Get Set up withFeedBurner, MyBlogLog, Technorati........................................................ 28Do a Content Exchange with Other Bloggers.............................................28Become a Regular Columnist or Guest Blogger......................................... 29Participate in a Blog Carnival..................................................................31
© 2008 Social Power Linking and Rena Klingenberg – All Rights Reserved
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