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Campus: AHMEDABAD Year/semester 2010-2012

Level: ACL ʹII Assignment Type WEEKLY
Module Name: RESEARCH AND ANALYTICS Assessor͛s Name MR. RAJ K. DEVA
Student͛s Name: SUMEET ANAND Reqd Submission Date 26/04/2011
e-mail id & Mob No Sumeet.anand1@gmail.com Actual Submission Date 26/04/2011
Stream FINANCE Submitted to : SONIKA MADAM
Certificate by the Student:
Plagiarism is a serious College offence.
I certify that this is my own work. I have referenced all relevant materials.
(Student͛s Name/Signatures)

Expected Outcomes Assessment Criteria Grade based Feedback

on D,M,P,R
system
General Parameters
Clarity Clear understanding of the
concept
Analytical Thinking- Ability to analyze the
problem realistically
Research Done- Research carried out to
solve the problem
Formatting & Presentation- Concise& clear thinking
along with presentation
Subject Specific Parameters
Design a research program
1.
Conduct research
2.
Presentation (both written
3.
and oral)

Grades Grade Descriptors Achieved Yes/No (Y / N)

P A Pass grade is achieved by meeting all the requirements defined.
M Identify & apply strategies/techniques to find appropriate solutions
D Demonstrate convergent, lateral and creative thinking.
Assignment Grading Summary (To be filled by the Assessor)
OVERALL ASSESSMENT GRADE:
TUTOR͛S COMMENTS ON
ASSIGNMENT:

SUGGESTED MAKE UP PLAN

(applicable in case the student is asked
to re-do the assignment)

REVISED ASSESSMENT GRADE

TUTOR͛S COMMENT ON REVISED
WORK (IF ANY)

Date: Assessor͛s Name / Signatures:


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1. 

 


 



Each of the five students should be given one of the under mentioned companies for assignment work. It should
be ensured that none of the companies is repeated and each student is given a different company for working on
the assignment.


   

 


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Maruti Suzuki
RanbaxY
SAIL
Reliance Industries
Hero Honda

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r? Name
r? Address
„? Headquarters
„? Plant
r? Year of inception
r? Structure: Public listed, private listed and other
r? Organization structure
r? Products supplied
r? Market share
r? Key end use market segment focus
„? Xage of sale to each market segment
„? Rationale for focus
r? Production or imports
„? Domestic manufacturing
„? Current installed capacity, capacity utilization and technology used
„? Expansion (time lines), enhanced capacity and investment
„? Level of backward integration
„? In-house manufacture
„? Other
„? Imports
†? Source of supply
r? Total sales (Value and volume)
„? Breakdown by:
†? Domestic
†? Export
r? Key drivers for growth in business
r? Channels to market: X supply :
„? Direct
„? Through distributors
r? Assets (PP&E)
„? Land
 „? Equipment
†? Type and specification

r? Financials
„? Manufacturing cost
†? Variable cost
r? Raw material costs
r? Utilities
r? Labor
†? Fixed costs
r? Plant and machinery
„? Investment
„? Depreciation and interest
„? Total Administration, sales and marketing costs

r? Financials (cont͛d)
„? Financial costs
†? Taxes
†? Interest
†? Others
„? Profit margin
†? Gross
†? EBIDTA
†? Net profit

r? Key strengths and weaknesses as seen by company and other competitors

„? uality of products
„? Product range
„? Technical support
„? Commitment on quality
„? Others





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. / 01 2stablished in February 1981, though the actual production commenced
in 1983.

Structure : Maruti Suzuki India ltd. is Public Limited company and listed in Bombay stock exchange and
National Stock Exchange. Suzuki Motor Company(SMC) is Majority shareholder 54.21X equity stake in a
company. Share holding pattern of company:-
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CHAIRMAN




MANAGING DIRECTOR

JOINT MANAGING
DIRECTOR

DIRECTOR

PART TIME DIRECTOR

DVM

DEPARTMENT
MANAGER

MANAGER

DEPUTY MANAGER

SENIOR EXECUTIVE

SUPERVISOR

ASSISTANT SUPERVISOR

TRAINEE

WORKER
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The Product Line

The Indian passenger car market was divided into various segments and sub-segments on the basis of price, size
(i.e. length of the model and its weight) and other factors (including engine capacity). MUL had a presence in all
the segments and sub-segments of car in India.

The Pricing Strategy

Due to the fierce competition in the Indian passenger car industry, price emerged as an important factor affecting
the purchasing decisions of customers. Since it had been in the industry for more than two decades, and as a
market leader, MUL adopted aggressive pricing strategies.
The company had products at various price points (Refer Exhibit IV for a comprehensive list of MUL's
products, their variants and prices). In the early 2000s, when the pas senger car industry was witnessing
stagnation, MUL slashed the prices of its various models, to revive the industry...

Promotion and Distribution

In the early 2000s, MUL also focused on promotion and distribution to face intense competition. The company
devised various innovative promotional strategies. With interest rates declining from 12X to as low as 8X in
automobile finance, MUL used financing as a major tool to drive up its car sales. The overall percentage of cars
being financed through automobile loans increased from 65X in 1998 to over 85X in 2003...
The ResultBy 2004, the competition in the Indian passenger car industry had further intensified.
However, MUL retained its leadership position mainly due to its aggressive pricing strategy. In
December 2004, MUL reported an 18X rise in vehicle sales helped by a sharp increase in exports and
rising demand in the domestic market.

Domestic sales increased by 11.4 percent amounting to 37,153 units, while exports jumped 78 percent
to 6,675 units. After the price reductions and aggressive promotion, M800 and Alto sold in huge
volumes in India and also new car with new technology used help them sell more.

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