A

Summer Training Project Report

On
“Comparative Study of Bajaj V/S HeroHonda”
Carried out at
Vithai Auto
Beed-JalnaRoad, Georai,
Beed-431127

Submitted in partial fulfillment of the requirement of

Master of Business Administration (Applied Management)

Submitted To: Submitted By:

Prof. Rajlaxmi R. Bhosale Mr. Deshmukh Nilesh D.
NIS Academy Enrolment No. :4740900337

2009-2011
Annamalai University, Chennai (T.N.) – 608002

1
 Certificate of
Acceptance
This is to certify that the project conducted by Mr.
Deshmukh Nilesh Digambarrao is bonafied student of NIS
ACADEMY, Aurangabad.

Studying in M.B.A. (Master in Business Administration) in

Applied Management. The candidate has satisfactorily prepared
the project report on

“Comparative Study of Bajaj V/S HeroHonda”

This project is the result of candidates own work and

satisfactory enough to warrant his Presentation for M.B.A.
(Applied Management) Examination.

This project report has not been previously submitted by

candidate for the degree of other University.

Director, Project Guide

NIS Academy, Aurangabad Prof. Rajlaxmi R. Bhosale
Prof. Ganesh Salunke

2
 Date:
Place:

Acknowledgement
It is an immense gratification to have this opportunity to acknowledge
a feeling of deep gratitude to all those who in a direct or indirect way helped
me in this work.

At first, I would like to express my sincere gratitude to Sir. Ganesh

Shalunke Director, NIS Academy Aurangabad, for giving us an
opportunity to work in this esteemed institution.

With utmost regard, I acknowledge my sincere thanks to Prof.

Rajlaxmi R. Bhosale for her wholehearted support and guidance during my
period of work and also to give me permission to carry my project work at
this institution.

I am grateful to, Mr. Ganesh Mote (Owner, Vithai Auto) for their
cooperation in this project

I expree my sincere thank to Mr. Kakasaheb Barsale (Spare

Department)

With most regard, I thankful to Mr. Hrishikesh Borde and Mr.

Mhaske.

I grateful to, All my Coordinators in Vithai Auto for their

coordination during my project work.

Finally, yet importantly I am always grateful to my parents, for their

perpetuate support and encouragement through out the period of my work.

At last, but not least, I would thank God for blessing me and giving
me strength to accomplish this work.

3
Date:
Place: - Deshmukh Nilesh Digambarrao

Self -Attestation
This is to certify that I have personally worked on the project
“Comparative Study of Bajaj V/S HeroHonda” at Vithai Auto,
Georai.
The data mentioned in the report were obtained during work
done and collected by me. Data obtained from other agencies have
been duly acknowledged. None of the finding pertaining to the
work has been concealed. The result embodied in this project has
not been submitted to any university or institute for award of any
degree or diploma.

Date:
Place: - Deshmukh Nilesh Digambarrao

4
 INDEX

Chapter Title Page No.

1. Introduction 1

2. ITC’s Corporate Profile 3

3. Introduction to Bingo! 8

4. Objectives 10

5. Supply Chain Management 11

(Methodology)
6. Application of Supply Chain 18
Management in ITC
7. Benefits of Supply Chain Management 46

8. Limitations 47

9. Suggestion 48

10. Conclusion 49

11. Abbreviations 50

12. Annexure 51

5
V/s

6
 OBJECTIVES

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding

bikes.

7
 2. History of Bajaj

Bajaj Auto limited is one of the largest two wheeler manufacturing company in
India apart from producing two wheelers they also manufacture three wheelers. The
company had started way back in 1945. Initially it used to import the two wheelers from
outside, but from 1959 it started manufacturing of two wheelers in the country. By the
year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor
cycles have become an integral part of the Indian milieu and over the years have come to
represent the aspirations of modern India. Bajaj Auto also has a technical tie up with
Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are
of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the
drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited
includes Learning, Innovation, Perfection, Speed and Transparency.

8
 Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06.
The sales are backed by a network of after sales service and maintenance work shop.

Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly
Bajaj Discover 125 offers the consumer a great performance without making a big hole in
the pocket.

2. PROFILE OF COMPANY

Founder Jamnalal Bajaj

Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035
• Bajaj Nagar, Waluj Aurangabad 431136

• Chakan Industrial Area, Chakan, Pune 411501

E-mail rahulbajaj@bajajauto.co.in

9
Website www.bajajauto.com

3. KEY PERSONS:
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director

10
Committees of the Board
Audit Committee
S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej
Naresh Chandra
Nanoo Pamnani

Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra
S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan
Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501

11
 4. Bajaj Autos Ltd:

Type Public
Founded 1945
Headquarters Pune, India
Key people Rahul Bajaj (Chairman)

Revenue Rs. 1,01,063 billion (2006) or USD 1.87 billion

Net income Rs. 17,016 billion

Employees ???
Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and

the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra,
with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes
motorscooters, motorcycles and the auto rickshaw.

12
 5. Company's history:

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,
it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle
and produced and sold 1 million vehicles in a year.

Timeline of new releases

Scooters:

o Bajaj Sunny
o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend

Motorcycles:

o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
o Bajaj Pulsar 220 DTS-Fi
o Bajaj Krystal

13
Upcoming Models:

• Bajaj Blade
• Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer, product range ranging from
Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4
years after successful introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

14
 6. History of Hero Honda

India has the largest number of two wheelers in the world with 41.6 million
vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the
country. India was the second largest two wheeler manufacturer in the world starting in
the 1950’s with the birth of Automobile Products of India (API) that manufactured
scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its association with
Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow
foreign companies to enter the market and imports were tightly controlled. This
regulatory maze, before the economic liberalization, made business easier for local
players to have a seller’s market. Customers in India were forced to wait 12 years to buy
a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing
department, only a dispatch department. By the year 1990, Bajaj had a waiting list that
was twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers;
Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only
four-stroke engine at that time and took the higher end of the market but, there was little
competition for their customers. Ideal Jawa and Escorts took the middle and lower end of
the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted

foreign companies to enter the Indian market through minority joint ventures. The two-
wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS
Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies

15
changed the Indian market dynamics from the supply side to the demand side. With a
larger selection of two-wheelers on the Indian market, consumers started to gain
influence over the products they bought and raised higher customer expectations. The
industry produced more models, styling options, prices, and different fuel efficiencies.
The foreign companies new technologies helped make the products more reliable and
with better quality. Indian companies had to change to keep up with their global
counterparts.

BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent Director

10 Mr. Pradeep Dinodia Non-executive & Independent Director

11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director

12 Mr. Analjit Singh Non-executive & Independent Director

13 Dr. Pritam Singh Non-executive & Independent Director

14 Ms. Shobhana Bhartia Non-executive & Independent Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director

16
 Hero Honda Motorcycle Ltd.

Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India

Mr. Om Prakash Munjal, (Founder)

Mr. Brijmohan Lall Munjal, (Chairman)

Key people
Mr. Toshiaki Nakagawa, (Joint Managing Director)

Mr. Pawan Munjal, (Managing Director)

Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp

17
 HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and

scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of
India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled
motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle[citation needed]. Its 2 plants are
in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles
that are low powered but very fuel efficient.

Models Of Hero Honda:

Bikes:

• Hero Honda Splendor Plus

• Hero Honda Passion Plus
• Hero Honda Karizma
• Hero Honda CBZ
• Hero Honda Super Splendor
• Hero Honda CD Dawn
• Hero Honda CD Deluxe
• Hero Honda Achiever
• Hero Honda Glamour
• Hero Honda Ambition

18
Hero Honda "Splendor" Model

Hero Honda "Karizma" Model

Hero Honda "Pleasure" Model

19
 7. Company Profile

“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the
flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle
components had originally started in the 1940’s and turned into the world’s largest
bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India
today. The Munjals roll their own steel, make free wheel bicycle critical components and
have diversified into different ventures like product design. The Hero Group philosophy
is: “To provide excellent transportation to the common man at easily affordable prices
and to provide total satisfaction in all its spheres of activity”. The Hero group vision is to
build long lasting relationships with everyone (customers, workers, dealers and vendors).
The Hero Group has a passion for setting higher standards and “Engineering Satisfaction”
is the prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing
Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family
and Honda Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero
Honda, are continuously striving for synergy between technology, systems, and human
resources to provide products and services that meet the quality, performance, and price
aspirations of our customers. While doing so, we maintain the highest standards of ethics
and societal responsibilities, constantly innovate products and processes, and develop
teams that keep the momentum going to take the company to excellence in the new
millennium”. This alliance became one of the most successful joint ventures in India,
until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle &
Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30
percent that same day. Munjal had to come up with some new strategic decisions as,
HMSI and other foreign new entry companies were causing increased intensity of rivalry
for HHM.

Growth:

The business growth of Hero Honda has been phenomenal throughout its early
days. The Munjal family started a modest business of bicycle components. Hero Group
expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles
a day. Today Hero Honda has an assembly line of 9 different models of motorcycles
available. It holds the record for most popular bike in the world by sales for Its Splendor
model. Hero Honda Motors Limited was established in joint venture with Honda Motors
of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two
Wheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has also
entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The
Hero Group has done business differently right from the start and that is what has helped
them to achieve break-through in the competitive two-wheeler market. The Group's low
key, but focused, style of management has earned the company plaudits amidst investors,
employees, vendors and dealers, as also worldwide recognition.

20
The growth of the Group through the years has been influenced by a number of factors:

Just-in-Time:

The Hero Group through the Hero Cycles Division was the first to introduce the
concept of just-in-time inventory. The Group boasts of superb operational efficiencies.
Every assembly line worker operates two machines simultaneously to save time and
improve productivity. The fact that most of the machines are either developed or
fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the
just-in-time inventory principle has been working since the beginning of production in
the unit and is functional even till date.. This is the Japanese style of production and in
India; Hero is probably the only company to have mastered the art of the just-in-time
inventory principle.

Ancillarisation:

An integral part of the Group strategy of doing business differently was providing
support to ancillary units. There are over 300 ancillary units today, whose production is
dedicated to Hero's requirements and also a large number of other vendors, which include
some of the better known companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication
of its workers. There is no organized labor union and family members of employees find
ready employment within Hero. The philosophy with regard to labor management is
"Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero Group
is known for providing facilities, further ahead of the industry norms. Long before other
companies did so, Hero was giving its employees a uniform allowance, as well as House
Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form
of medical check-ups, not just for workers, but also for the immediate family members.

Dealer Network:

The relationship of Hero Group with their dealers is unique in its closeness. The
dealers are considered a part of the Hero family. A nation-wide dealer network
comprising of over 5,000 outlets, and have a formidable distribution system in place.
Sales agents from Hero travels to all the corners of the country, visiting dealers and send
back daily postcards with information on the stock position that day, turnover, fresh
purchases, anticipated demand and also competitor action in the region. The
manufacturing units have a separate department to handle dealer complaints and
problems and the first response is always given in 24 hours.

21
Financial Planning:

The Hero Group benefits from the Group Chairman's financial acumen and his
grasp on technology, manufacturing and marketing. Group Company, Hero Cycles
Limited has one of the highest labor productivity rates in the world. In Hero Honda
Motors Limited, the focus is on financial and raw material management and a low
employee turnover.

Quality:

Quality at Hero is attained not just by modern plants and equipment and through
latest technology, but by enforcing a strict discipline. At the Group factories, attaining
quality standards is an everyday practice - a strictly pursued discipline. It comes from an
amalgamation of the latest technology with deep-rooted experience derived from nearly
four decades of hard labor. It is an attitude that masters the challenge of growth and
change - change in consumers' perceptions about products and new aspirations arising
from a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the global
mainstream and maintains its competitive edge. With each of its foreign collaborations,
the Group goes onto strengthen its quality measures as per the book. The Group also
employs the services of independent experts from around the world to assist in new
design and production processes.

Diversification

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has
actively looked at diversification. A considerable level of backward integration in its
manufacturing activities has been ample in the Group's growth and led to the
establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,
Munjal Auto Components and Munjal Showa Limited amongst other component-
manufacturing units.

Then there were the expansion into the automotive segment with the setting up of
Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic,
went into commercial production in 1978. Then came Hero Motors which introduced
Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.
Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.

22
 The Hero Group also took a venture into other segments like exports, financial
services, information technology, which includes customer response services and
software development. Further expansion is expected in the areas of Insurance and
Telecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a close
watch on costs and the dynamic leadership of the Group Chairman, characterized by a
culture of entrepreneurship, of right attitudes and building stronger relationships with
investors, partners, vendors and dealers and customers

23
 8. RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is
to define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to determine and bind out
solution to the problems.

DATA SOURCE:

Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.

RESEARCH APPROACH:

The research approach was used survey method which is a widely used method
for data collection and best suited for descriptive type of research survey includes
research instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.

SAMPLING UNIT:

It gives the target population that will be sampled. This research was carried in
Muktsar (Distt Muktsar)

These were 100 respondents.

DATA COMPLETION AND ANALYSIS:

After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.

SCOPE:

My project was based on the Comparative Study of Bajaj V/S Hero Honda and
data was taken in the City Georai only.

24
25
 9. LIMITATIONS

1. Research work was carried out in one Dist of Mharashtra (Beed) only the finding
may not be applicable to the other parts of the country because of social and cultural
differences.

2. The sample was collected using connivance-sampling techniques. As such result may
not give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesn’t reflect true picture.

10. Analysis and Interpretation

26
Q1) Which bike do you have?

Hero Honda 47
Bajaj 38
Any other 15

Hero honda
Bajaj
Any other

27
Q2) Which Model do you Have?

Hero
Honda Bajaj
Splender 21 CT 100 7
Passion 13 Discover 12
Karizma 7 Pulsar 11
Any other 6 Any other 8

25

20 Hero Honda
No of Persons

Splender
15
Passion
10
Karizma
5 Any other

0
1
Model Nam e

28
 14
12
Bajaj

No of Persons
10
CT 100
8
Discover
6
Pulsar
4
Any other
2
0
1
Model Nam e

29
Q3) In which family Income level do
you Fall?

100000-200000 22
200000-300000 45
300000-400000 23
above 400000 10

50
40 100000-200000
No of Persons

30 200000-300000
20 300000-400000
10 abov e 400000

0
1
In co m e le ve l

30
Q4) For how long do you own a
bike?

0-1 year 34
1-2 year 29
2-3 year 26
above 3 year 11

40

30
No o f 0-1 y ear
20
Pe r s o n s 1-2 y ear
10 2-3 y ear
0 abov e 3 y ear
1
No o f ye ar s

31
Q5) For what purpose do you use your Motor
Bike?
Hero
Honda Bajaj
Office
Purpose 9 4
Personal
purpose 13 15
Joy Purpose 19 16
Other 6 3

20

15
No of Persons

Hero Honda
10
Bajaj
5

0
Of f ic e Pers onal Joy Other
Purpos e purpos e Purpos e
Pu r p o s e

32
Q6) How do you come to know about this Motor
Bike?

Hero
Honda Bajaj
Newspaper 4 2

Television 23 16

Magazine 2 1

Friends &
Relative 18 19

25

20
New spaper
No of Persons

15 Telev is ion
10 Magz ine
Friends & Relative
5

0
Hero Honda Bajaj
Nam e o f Com p any

33
Q7) Does Advertisement Influence your
decision in choosing a Motor Bike?

Yes 87%
No 5%
Cant say 8%

Y es
No
Cant s ay

34
Q8) Do you have full knowledge about Bikes
before buying?

Hero Honda Bajaj

Yes 25 23

No 22 15

30
25
No of persons

20
Y es
15
No
10
5
0
Hero Honda Bajaj
Com pany Nam e

35
Q9) Which Factor below Influence your
decision?
Hero
Honda Bajaj

Price 72% 78%

Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
Status
symbol 10% 7%

10 0 %

80% Pric e
Milea g e
No of Persons

60%
Qu ality
40%
Re s a le V alue
20% Sta tu s s y mb o l
0%
He ro Hon d a Ba ja j
C o m p a n y Nam e

36
Q10) How would you rate the following factors of
Bikes with respect to different company?
Hero
Honda Bajaj

Mileage 74% 72%

Price 68% 65%
Pick up 70% 80%
Maintenance 58% 62%
Look &
Shape 85% 80%
Brand Image 53% 55%

100%
80% M ile a g e
60% Pr ic e
No of Persons

40% Pic k u p
20% M a in te n a n c e
0% Look & Shape
He ro Hon da B a ja j B r a n d e Im a g e
C o m p a n y Na m e

37
Q11) If new Bike with good features comes in,
then would you like to change your bike?

Hero Honda Bajaj

Yes 19 21
No 17 14
Cant say 11 3

25

20

15 Hero Honda
No of Persons

10 B a ja j

0
Y es No Cant s ay
V ie w s

38
39
 11. Conclusion

1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30

because they prefer stylish looks and rest of the models of Hero Honda are

purchased more by daily users who needs more average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.

3. Service & Spare parts are available throughout India in local markets also.

4. While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3 years.

40
 12. RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be given due

importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

41
 13. Bibliography

1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

42
 14. Annexure

QUESTIONNAIRE

NAME: - ………………………………………………

CONTACT NO ……………………………………….

AGE:- 15-20 20-25

25.30 Above 30
25.31

OCCUPATION:- Businessman Employee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

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Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Can’t say

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Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to
different companies?

Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change
your bikes?

Yes No Can’t say

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Q12) Any Suggestions for Company

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Date: (Signature)

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