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CONSUMER BEHAVIOR TOWARDS BIRLA SUNLIFE INSURANCE LIMITED

CONSUMER BEHAVIOR TOWARDS BIRLA SUNLIFE INSURANCE LIMITED

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Published by: epsontx111 on Mar 25, 2011
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11/08/2012

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DISSERTATION REPORT 
ON
 
CONSUMER BEHAVIOR TOWARDS BIRLA SUNLIFEINSURANCE LIMITED
In Partial Fulfillment for the Requirement Of The DegreeOf 
MASTER OF BUSINESS ADMINISTRATION
UTTRANCHAL INSTITUTE OF MANAGEMENTAFFLIATED TOUTTRAKHAND TECHNICAL UNIVERSITY
(Batch 2008-2010)
Submitted to: Submitted by
 
 
PREFACE
Summer training is a part of MBA curriculum, which a student has to undertake after thecompletion of IInd semester.This project is based on identification of training needs.Firstly it contains the overall introduction of ADITYA BIRLA GROUP , the variousactivities undertaken by it and finally about its new opening as BIRLA SUN LIFEINSURANCE LTD.Eventually, it will discuss the sources from where the information has been gathered
.
 
CERTIFICATE
I have the pleasure in certifying that Mr. Neeraj Kumar is a bonafide student of MBA
III
semester of the Masters Degree in Business Administration of Uttaranchal
 
Institute of Management,
 
Dehradun under Class ID No.
89MB0088
He / She have completed his/her Summer Training Project work entitled
CONSUMER BEHAVIOR TOWARDS BIRLA SUNLIFE INSURANCE LIMITED
undermy guidance.
 
I certify that this is his/her original effort and has not been copied from anyother source. This project has also not been submitted in any other university forthe purpose of award of nay degree.This project fulfills the requirement of the curriculum prescribed byUttarakhand Technical University, Dehradun for the said course.Signature: Name of the Guide
: MRS. TWEENA PANDAY

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