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West Coast Corporate Social Media Summit

West Coast Corporate Social Media Summit

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Published by harry_rollason
The West Coast Corporate Social Media Summit 2011

Utilize the full power of social media to improve your marketing campaigns, enhance your reputation and boost your bottom line
Two-day business conference, June 27–28 SF Hotel Nikko, San Francisco

usefulsocialmedia.com/sanfrancisco #CSMSF

A practical and interactive business conference built for a corporate audience:
The West Coast Corporate Social Media Summit 2011

Utilize the full power of social media to improve your marketing campaigns, enhance your reputation and boost your bottom line
Two-day business conference, June 27–28 SF Hotel Nikko, San Francisco

usefulsocialmedia.com/sanfrancisco #CSMSF

A practical and interactive business conference built for a corporate audience:

More info:

Published by: harry_rollason on Mar 25, 2011
Copyright:Attribution Non-commercial


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LOOK INSIDE to see our extensive array o top quality speakers and social media shaping agenda
Learn and share with an exclusively corporate community:
– o speakers are leading strategists rommultinational corporations– o sessions are designed to enhance andimprove your corporate media strategy –and success– o topics have been requested by yourpeers and deal with the major issuesaecting your company today – andtomorrow
Get exclusive insightrom our seniorcorporate speakerlineup including:
The very best social media conerenceI’ve attended in the last year”
Stacy DeBroff, CEO, Mom Central
Strategic development:
How to embedsocial media throughout your customertouchpoints, stick to a coherent strategy andsecure top-level buy-in – even from the skeptics
Return On Investment:
Explore thetrue meaning of social media ROI – andhow this impacts on your bottom line
Customer engagement best practice:
 How to win friends, retain them for life –and make sure they pay
Be prepared:
Incorporating the latestdevelopments, including mobile andlocation-based technology into yoursocial media activities – golden rules
A practical and interactive business conference built for a corporate audience:
The West Coast
Corporate Social Media Summit 2011
Utilize the full power of socialmedia to improve your marketingcampaigns, enhance your reputationand boost your bottom line
Two-day business conference, June 27–28 SF
Hotel Nikko, San Francisco
Never beore has the term ‘theatre o public opinions’been so applicable – with the growth o social media,your company is constantly in the spotlight. Twitter,Facebook and other platorms have changed the waythat businesses communicate, market their brandmessages and engage with their consumers.As a marketing and communications proessional, iyou are not using social media to its ull potentialyou run the risk o being let behind. By not only yourcompetitors, but by your customers – who are gettingused to interacting with socially aware companiesand will expect you to be as accessible as leaders likeBest Buy, Whole Foods and eBay.
In the US the average person spends 25% o theironline time on social media sites
100% o US companies responding to a UseulSocial Media survey said that social media wasbecoming a more important part o their marketingstrategy
88% o surveyed US companies say that theirbudget will increase or social media in 2011
79 out o the top 100 Fortune 500 are using socialmedia as major channel o their marketing andcommunications
But there is still an awul lot to learn...
Case in point: It’s common to see brands with hundredso thousands o ollowers and riends – clearly thechance or interaction has never been greater. Yet in arecent Twitter survey, 53% o corporate accounts didnot humanise their brand, 68% had less than 1,000ollowers, with 15% inactive – hardly an example obest practice!
...And things just got more difcult.Marketing doesn’t cut it anymore.
53.3% o your consumers are currently using socialmedia or customer service
75% o US companies will use social media to docustomer service in 2011
63% o US companies will use social or utureproduct development in 2011
And another 63% will use it to engage their ownemployees urther.Social is embedding itsel through-out business, andyou need to start thinking about how it’s going toaect you. Gone are the days when ‘corporate socialmedia’ is all about marketing through Twitter andFacebook.I you’re going to get ahead in 2011, you need tothink about how to integrate social media across yourbusiness. And, as per usual, you need a well thought-out strategy to get ahead in the game.Your stakeholders now expect you to be utilisingsocial media or ar more than pushing out brandmessages – it is an integral part on how modernbusiness is carried out.
Time to get better: How we can help
The Corporate Social Media Summit
is the onlyconerence that gives you practical insights andstrategies on how to commercially harness the powero social media across your company. Bench mark romthe knowledge and experiences o senior corporatepractitioners. As an attendee, you’ll gain insights andbest practices that you can take back to your ownofce and implement immediately.This conerence has been put together rom 3 monthsprimary research with your peers – the guys on theront line experiencing this on a daily basis. We’vecreated an agenda that is up-to-date, in-depth, andaddresses the practical problems that your peers arestill experiencing.I your company has a social media presence – or not –this is the conerence you need to attend.
There are our distinct themes to equip you withthe knowledge, skills, and best practices to ensureyour company’s social media strategy is a successor 2011 and beyond.
Our speakers are seasoned social mediaproessionals rom big business; eBay, Cisco,Dunkin’ Brands and many more. Listening to themprovides in-depth insight into what makes socialmedia so successul in business.
The conerence oers 12 sessions o dynamic andinteractive sessions across a range o ormats that willanswer every key questions you’re struggling with.
With 12+ hours o networking you’re guaranteedabundant time to share and learn rom your peersand fll that contact book with like-minded olks!Last year, about 70% o our attendees were romother big corporations.Do not miss this opportunity to get to the oreronto corporate social media. Failure to attend could bedetrimental to the uture o your business.
I look orward to seeing you there!
Dear colleague
I social media isimportant to yourbusiness, then theCorporate SocialMedia Summit isimportant to YOU
Here’s why:
An independent orum:
 This top-level event is theproduct of primary researchwith leading social mediapractitioners, rather thansomething put together byvendors who are circling yourbudget. You’re assured ofunbiased information – that’salso well-balanced, innovativeand informative – so you canmake better-informed businessdecisions for your company
Valuable marketintelligence:
Best practiceexamples and expert advicefrom 20+ major US corporateswhose social media is currentlyleading the way
Relevant and targeted:
 The most important socialmedia issues – topics that areat the forefront of your ownprofessional agenda right now
An opportunity tomeasure your socialmedia value:
The tools you
need to dene and measure
the effectiveness of your socialmedia policies – and examineways to make it even morevaluable
Plenty o time or yourquestions:
Every sessionon the Agenda ends withquestions from you andyour fellow delegates
Boost your contacts:
 Great meeting place forcorporate social mediapractitioners – last year’sdelegates included AmericanExpress, Hertz, Cadbury,Frito-Lay and many many others
Social media has revolutionised marketing and communications– and now it’s going to change your business or good
That’s why you need to join us at the2011 Corporate Social Media Summit.
Harry Rollason
Useul Social Media
Designed for you – the corporate.
3 months o research to ensure every session speaks directlyto a corporate audience.
Unrivalled networking opportunities
Last year Samsung, Air France KLM, Hertz and McDonalds weresome o the 170+ top frms represented at our East Coast Summit.
Best practice from leading corporate peers:
Our speaker aculty is drawn exclusively rom senior people at bigcorporates who’ve been tasked with delivering practical solutions& inormed opinion and analysis, rather than empty classroom theory.
Thought-provoking discussion
You’ll go back to the ofce armed with plenty o ideasabout driving your social media projects orward, to keepthem current – and ahead o the curve.
Proven track record of success
No ewer than 95% o previous delegates confrm theylearned useul strategies and best practice at the CorporateSocial Media Summit on the East Coast (and we’ve takenthe eedback o the other 5% frmly on board).
There are plenty o social mediaconerences to choose rom.
But the CorporateSocial Media Summitis dierent –
and better
A bold promise. But one that is made rom a position o strength.Too many events in this area are dominated by sel-styled socialmedia ‘gurus’ who pontifcate on ‘social media issues’ in broadterms that are o little or no relevance to a corporate audience.While others are thinly disguised vendor pitches. I you’re unlucky,you’ll get a combination o both.
By contrast, the Corporate Social Media Summit is focusedon your day-to-day business concerns and nothing else.Take a look at the agenda to see what we mean.Plus:
David Kenyon
Vice President of World WideChannel Marketing
Sukhjit Ghag
Blogger and Social Media Evangelist 
Maria Poveromo
Director of Social Media
General Motors
Connie Burke
Communications Manager,Social Media
SunLife Financial
Steven Gangbar
Director of Social Media and Intranet 
Stefan Heeke
Director of Interactive Marketing
The American Red Cross
Wendy Harman
Social Media Director 
Dunkin’ Brands
Tyler Cyr
Web Communications Manager 
Jeanette Gibson
Director of Social Media Marketing
Mia Dand
Senior Social Media Manager 
Julie Haddon
Senior Director, Marketingand Global Social Media
Liya Sharif
Director of Digital Marketingand Communications
Make-A-Wish Foundation
Petri Darby 
Director of Brand Marketingand Digital Strategy 
Douglas Clark
General Manager Customer Strategy & Engagement 
Ed Matlack
Group Marketing Manager 
American Family Insurance
Troy Janisch
Social Media Manager 
Brian Ellefritz
VP of Global Social Media
Sudha Janthe
Social Media Strategist 
Hyundai Motor America
Dan Bedore
National Manager, Social Mediaand Public Relations
20+ of the leading strategists in corporate social media – in one place
GREAT day at #CSM10 today!!”
Radian 6

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