Never beore has the term ‘theatre o public opinions’been so applicable – with the growth o social media,your company is constantly in the spotlight. Twitter,Facebook and other platorms have changed the waythat businesses communicate, market their brandmessages and engage with their consumers.As a marketing and communications proessional, iyou are not using social media to its ull potentialyou run the risk o being let behind. By not only yourcompetitors, but by your customers – who are gettingused to interacting with socially aware companiesand will expect you to be as accessible as leaders likeBest Buy, Whole Foods and eBay.
In the US the average person spends 25% o theironline time on social media sites
100% o US companies responding to a UseulSocial Media survey said that social media wasbecoming a more important part o their marketingstrategy
88% o surveyed US companies say that theirbudget will increase or social media in 2011
79 out o the top 100 Fortune 500 are using socialmedia as major channel o their marketing andcommunications
But there is still an awul lot to learn...
Case in point: It’s common to see brands with hundredso thousands o ollowers and riends – clearly thechance or interaction has never been greater. Yet in arecent Twitter survey, 53% o corporate accounts didnot humanise their brand, 68% had less than 1,000ollowers, with 15% inactive – hardly an example obest practice!
...And things just got more difcult.Marketing doesn’t cut it anymore.
53.3% o your consumers are currently using socialmedia or customer service
75% o US companies will use social media to docustomer service in 2011
63% o US companies will use social or utureproduct development in 2011
And another 63% will use it to engage their ownemployees urther.Social is embedding itsel through-out business, andyou need to start thinking about how it’s going toaect you. Gone are the days when ‘corporate socialmedia’ is all about marketing through Twitter andFacebook.I you’re going to get ahead in 2011, you need tothink about how to integrate social media across yourbusiness. And, as per usual, you need a well thought-out strategy to get ahead in the game.Your stakeholders now expect you to be utilisingsocial media or ar more than pushing out brandmessages – it is an integral part on how modernbusiness is carried out.
Time to get better: How we can help
The Corporate Social Media Summit
is the onlyconerence that gives you practical insights andstrategies on how to commercially harness the powero social media across your company. Bench mark romthe knowledge and experiences o senior corporatepractitioners. As an attendee, you’ll gain insights andbest practices that you can take back to your ownofce and implement immediately.This conerence has been put together rom 3 monthsprimary research with your peers – the guys on theront line experiencing this on a daily basis. We’vecreated an agenda that is up-to-date, in-depth, andaddresses the practical problems that your peers arestill experiencing.I your company has a social media presence – or not –this is the conerence you need to attend.
There are our distinct themes to equip you withthe knowledge, skills, and best practices to ensureyour company’s social media strategy is a successor 2011 and beyond.
Our speakers are seasoned social mediaproessionals rom big business; eBay, Cisco,Dunkin’ Brands and many more. Listening to themprovides in-depth insight into what makes socialmedia so successul in business.
The conerence oers 12 sessions o dynamic andinteractive sessions across a range o ormats that willanswer every key questions you’re struggling with.
With 12+ hours o networking you’re guaranteedabundant time to share and learn rom your peersand fll that contact book with like-minded olks!Last year, about 70% o our attendees were romother big corporations.Do not miss this opportunity to get to the oreronto corporate social media. Failure to attend could bedetrimental to the uture o your business.
I look orward to seeing you there!
I social media isimportant to yourbusiness, then theCorporate SocialMedia Summit isimportant to YOU
An independent orum:
This top-level event is theproduct of primary researchwith leading social mediapractitioners, rather thansomething put together byvendors who are circling yourbudget. You’re assured ofunbiased information – that’salso well-balanced, innovativeand informative – so you canmake better-informed businessdecisions for your company
Best practiceexamples and expert advicefrom 20+ major US corporateswhose social media is currentlyleading the way
Relevant and targeted:
The most important socialmedia issues – topics that areat the forefront of your ownprofessional agenda right now
An opportunity tomeasure your socialmedia value:
The tools you
need to dene and measure
the effectiveness of your socialmedia policies – and examineways to make it even morevaluable
Plenty o time or yourquestions:
Every sessionon the Agenda ends withquestions from you andyour fellow delegates
Boost your contacts:
Great meeting place forcorporate social mediapractitioners – last year’sdelegates included AmericanExpress, Hertz, Cadbury,Frito-Lay and many many others
Social media has revolutionised marketing and communications– and now it’s going to change your business or good
That’s why you need to join us at the2011 Corporate Social Media Summit.
Useul Social Media