customers. Fabtek should focus its efforts on maintaining itsquality.
Which potential order should Fabtek pick and how should itbid for it.
Limited possibility to add new welders very quickly.
Fabtek’s limited facility size.
Added volume from any one of the orders will affect metalpurchases.
: Fabtek needs to strengthen its corecompetency by adding as many skilled workers as possible.It should not just confine its hunt for welders but they alsoneed to focus on direct selling and train salesrepresentatives to accomplish market growth and to sellcustomer value.
Consistent Pricing Strategy
: Fabtek needs to train itsmanufacturing and marketing group to work together inestimating accurate costs, lead-times and understandingcustomer value in quoting a job.
: Fabtek must either be more selective inorder intake or plan for capacity expansion.