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Levitt v. Yelp Opposition to Motion to Dismiss

Levitt v. Yelp Opposition to Motion to Dismiss

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Published by Eric Goldman

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Published by: Eric Goldman on Mar 25, 2011
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PLAINTIFFS‟ OPP‟N TO MOTION TO DISMISS AND TO DISMISS
OR STRIKE CLASS ALLEGATIONSCase No. CV 10-01321 MHP
12345678910111213141516171819202122232425262728LAWRENCE D. MURRAY, State Bar No. 77536NOAH W. KANTER, State Bar No. 224580MURRAY & ASSOCIATES1781 Union StreetSan Francisco, CA 94123Telephone: (415) 673-0555Facsimile: (415) 928-4084DAVID R. ONGARO, State Bar No. 154698AMELIA D. WINCHESTER, State Bar No. 257928ONGARO BURTT & LOUDERBACK LLP595 Market St., Suite 610San Francisco, CA 94105Telephone: (415) 433-3900Facsimile: (415) 433-3950Attorneys for PlaintiffsBORIS Y. LEVITT
et al
.UNITED STATES DISTRICT COURTNORTHERN DISTRICT OF CALIFORNIABORIS Y. LEVITT, on behalf of himself and allothers similarly situated,Plaintiffs,v.YELP! INC.; and DOES 1 through 100, inclusive,Defendants.Case No. CV 10-01321 MHP
PLAINTIFF LEVITT’S
MEMORANDUM OF POINTS ANDAUTHORITIES IN SUPPORT OF ITSOPPOSITION TO MOTION TODISMISS SECOND AMENDEDCLASS ACTION COMPLAINT ANDTO DISMISS OR STRIKE CLASSACTION ALLEGATIONS
Date: February 7, 2011Time: 2:00 p.m.Place: Courtroom 15Judge: Hon. Marilyn Hall Patel
Case3:10-cv-01321-MHP Document62 Filed01/07/11 Page1 of 32
 
 
Table of Contents
PLAINTIFFS‟ OPP‟N TO MOTION TO DISMISS AND TO DISMISS OR STRIKE CLASS ALLEGATIONS
 Case No. CV 10-01321 MHP
12345678910111213141516171819202122232425262728
TABLE OF CONTENTS
TABLE OF CASES AND AUTHORITIES .................................................................................. i-ivI.
 
INTRODUCTION ....................................................................................................................... 1
 
II.
 
STATEMENT OF FACTS .......................................................................................................... 1
 
A.
 
Yelp Background ................................................................................................................... 1
 
B.
 
Class Allegations ................................................................................................................... 2
 
C.
 
Plaintiffs‟ Experiences with Yelp
......................................................................................... 3
 
III.
 
ARGUMENT .............................................................................................................................. 5
 
A.
 
Legal Standards ..................................................................................................................... 5
 
B.
 
Plaintiffs Have Standing Under Article III and the UCL ...................................................... 6
 
1.
 
Plaintiffs Have Alleged Facts Sufficient to Confer Standing Under Article III ............. 6
 
a.
 
All Plaintiffs‟ Reputations w
ere Harmed, They Lost Customersand Business and Sponsor Plaintiffs Lost Money Paid for YelpAdvertising ................................................................................................................ 6
 
b.
 
Yelp‟s Conduct Is Directly Linked to Plaintiffs‟ Injuries
......................................... 8
 
c.
 
Injunctive and Restitutionary Relief Will Remedy Plaintiffs‟ Injuries
................... 13
 
2.
 
Plaintiffs Have Alleged Facts Sufficient to Confer Standing Under the UCL .............. 13
 
3.
 
Plaintiffs Have Properly Stated a Claim for Unfair Competition ................................. 16
 
a.
 
Unlawful Conduct ................................................................................................... 16
 
i.
 
Yelp Threatened Unlawful Injury to Plaintiffs‟ Property
........................... 17
 
ii.
 
Non Sponsor Plaintiffs‟
Attempted Extortion Claim DoesNot Require that Plaintiffs Provided Property to Yelp................................ 19
 
iii.
 
Sponsor Plaintiffs Purchased Advertising because of Reasonable Fear ..... 19
 
b. Unfair Conduct ....................................................................................................... 21
Case3:10-cv-01321-MHP Document62 Filed01/07/11 Page2 of 32
 
 
PLAINTIFFS‟ OPP‟N TO MOTION TO DISMISS AND TO DISMISS OR STRIKE CLASS ALLEGATIONS
 Case No. CV 10-01321 MHP
12345678910111213141516171819202122232425262728
TABLE OF CONTENTS (cont.)
 C.
 
Plaintiffs‟ Claims Should Not be Dismissed or Stricken
.................................................... 22
 
1.
 
It is Improper to Dismiss Plaintiffs‟ Claims
............................................................ 22
 
2.
 
Plaintiffs Have Alleged Sufficient Subclasses ........................................................ 23
 
IV.
 
CONCLUSION ......................................................................................................................... 25
Case3:10-cv-01321-MHP Document62 Filed01/07/11 Page3 of 32

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