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Levitt v. Yelp Reply to Opposition to Motion to Dismiss

Levitt v. Yelp Reply to Opposition to Motion to Dismiss

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Published by Eric Goldman

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Published by: Eric Goldman on Mar 25, 2011
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10/07/2011

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Y
ELP
S
EPLY IN
S
UPPORT OF
M
OTION TO
D
ISMISS AND TO
S
TRIKE
CV
 
10-01321
 
MHP;
 
CV
 
10-02351
 
MHP
12345678910111213141516171819202122232425262728
Gibson, Dunn &Crutcher LLP
GIBSON, DUNN & CRUTCHER LLPGAIL LEES, SBN 90363glees@gibsondunn.com333 South Grand AvenueLos Angeles, California 90071-3197Telephone: (213) 229-7000Facsimile: (213) 229-7520S. ASHLIE BERINGER, SBN 263977SUSANNAH WRIGHT, SBN 264473aberinger@gibsondunn.comswright2@gibsondunn.com1881 Page Mill RoadPalo Alto, California 94304-1211Telephone: (650) 849-5300Facsimile: (650) 849-5333YELP! INC.AARON SCHUR, SBN 229566aschur@yelp.com706 Mission StreetSan Francisco, California 94103Telephone: (415) 908-3801Facsimile: (415) 908-3833Attorneys for DefendantYELP! INC.UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIASAN FRANCISCO DIVISIONBORIS Y. LEVITT D/B/A RENAISSANCERESTORATION, CATS AND DOGS ANIMALHOSPITAL, INC., TRACY CHAN D/B/AMARINA DENTAL CARE andPROFESSIONAL CONSTRUCTION GROUP,INC. D/B/A PAVER PRO; on behalf of themselves and all others similarly situated,Plaintiffs,v.YELP! INC.; and DOES 1 through 100,inclusive,Defendants.Case No. CV 10-01321 MHPConsolidated with CV 10-02351 MHPCLASS ACTION
DEFENDANT YELP! INC.’S REPLY INSUPPORT OF ITS MOTION TO DISMISSSECOND AMENDED CLASS ACTIONCOMPLAINT AND TO DISMISS OR STRIKE CLASS ACTIONALLEGATIONS; MEMORANDUM OFPOINTS AND AUTHORITIES
 Date: February 7, 2011Time: 2:00 p.m.Place: Courtroom 15, 18
th
Floor 450 Golden Gate AvenueSan Francisco, CaliforniaJudge: The Honorable Marilyn H. Patel
Case3:10-cv-01321-MHP Document63 Filed01/21/11 Page1 of 20
 
 i
 Y
ELP
S
EPLY IN
S
UPPORT OF
M
OTION TO
D
ISMISS AND TO
S
TRIKE
CV
 
10-01321
 
MHP;
 
CV
 
10-02351
 
MHP
 12345678910111213141516171819202122232425262728
Gibson, Dunn &Crutcher LLP
TABLE OF CONTENTS
PageI. INTRODUCTION AND SUMMARY OF ARGUMENT.......................................................1 II. ARGUMENT............................................................................................................................1 A. Plaintiffs Have Failed to Plead Facts Sufficient to Establish Article IIIStanding........................................................................................................................1 1. Plaintiffs Do Not Allege a Concrete and Particularized Injury.........................2  2. Plaintiffs Fail to Point To a Non-Speculative Causal Connection....................3  3. Plaintiffs Fail to Allege a Redressable Injury...................................................4  B. Plaintiffs Lack Standing Under the UCL......................................................................7  C. Plaintiffs Fail to State a Claim under the UCL.............................................................8  1. Plaintiffs Have Not Alleged “Unlawful” Conduct............................................8  a. Plaintiffs Fail to Allege that Yelp Threatened UnlawfulInjury.....................................................................................................9  b. Fear Was Not the Controlling Cause of Plaintiffs’Decision to Advertise..........................................................................11 c. Plaintiffs Have Not Alleged That Purported Fear WasReasonable..........................................................................................11 2. Plaintiffs Have Not Alleged Unfair Conduct..................................................12  D. Plaintiffs Cannot Plead Legally Sufficient Class Allegations.....................................13  III. CONCLUSION.......................................................................................................................15 
Case3:10-cv-01321-MHP Document63 Filed01/21/11 Page2 of 20
 
 ii
 Y
ELP
S
EPLY IN
S
UPPORT OF
M
OTION TO
D
ISMISS AND TO
S
TRIKE
CV
 
10-01321
 
MHP;
 
CV
 
10-02351
 
MHP
 12345678910111213141516171819202122232425262728
Gibson, Dunn &Crutcher LLP
TABLE OF AUTHORITIES
Page(s)
CASES
 
 Ashcroft v. Iqbal 
,129 S. Ct. 1937 (2009)...............................................................................................................5
Carafano
v.
Metrosplash.com, Inc.,
339 F.3d 1119 (9th Cir. 2003)................................................................................................5, 6
Cel-Tech
 
Commc’ns v. Los Angeles Cellular Tel. Co.
,20 Cal. 4th 163 (1999).......................................................................................................12, 13
City and County of San Francisco v. Tutor Saliba Corp.
, No. C 02-5286 CW, 2005 WL 645389 (N.D. Cal. March 17, 2005).......................................12
City of Alameda v. FG Managing Member, Inc.
, No. C 04-04010 WHA, 2004 WL 2403848 (N.D. Cal. Oct. 26, 2004).....................................2
Clayworth v. Pfizer 
,
 
49 Cal. 4th 758 (2010)...............................................................................................................8
 Ewert v. eBay, Inc.
, Nos. C-07-0219 RMW C-07-04487 RMW, 2010 WL 4269259(N.D. Cal. Oct. 25, 2010).........................................................................................................15
 F.T.C. v. Accusearch Inc.
,570 F.3d 1187 (10
th
Cir. 2009)...................................................................................................7
 Fair Hous. Council v. Roommates.com, LLC 
,521 F.3d 1157 (9th Cir. 2008)....................................................................................................7
 Focus on the Family v. Pinellas Suncoast Transit Auth.
,344 F.3d 1263 (11th Cir. 2003)..................................................................................................4
Gentry v. eBay, Inc.
,99 Cal.App.4th 816 (2002)....................................................................................................5, 6
George Lussier Enters., Inc. v. Subaru of New England, Inc.
,2001 WL 920060 (D.N.H. Aug. 3, 2001)................................................................................15
Goddard v. Google, Inc.
,640 F. Supp. 2d 1193 (N.D. Cal. 2009).....................................................................................6
 Hall v. Time, Inc.
,158 Cal. App.4th 847 (2008).....................................................................................................8
 Humphries v. Los Angeles County,
 No. SACV 03-697 JVS, 2005 WL 6431760 (C.D. Cal. Aug. 22, 2005),
rev’d onother grounds,
131 S. Ct. 447 (2010)........................................................................................2
 Hy Cite Corp. v. Badbusinessbureau.com, LLC 
,418 F. Supp. 2d 1142 (D. Ariz. 2005)........................................................................................7
Case3:10-cv-01321-MHP Document63 Filed01/21/11 Page3 of 20

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