FOR IMMEDIATE RELEASE CONTACT:

Yvette Romero, 212.618.2432

yvette.romero@kaplan.com

Milton Kahn, 805.969.8555

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Why Client Service Matters

A new edition of a widely respected book unlocks the

secrets of enduring client relationships

There is little argument that twenty-first century America has emerged as the world’s greatest service
economy. For the millions of people who go to work each day as a banker, broker, attorney, agent,
accountant, or sales person, the goal is to serve clients as best they can.

What is striking about this group – what unites them in spite of the wide range of professions they
practice – is how few of them actually know what it means to truly serve clients well.

Veteran ad exec Robert Solomon’s book, The Art of Client Service: 58 Things Every Advertising
& Marketing Professional Should Know (Kaplan Publishing, January 2008, hardcover, $19.95),
addresses the problem head on. It’s an ad book, but so much more than that.

Robert tells readers – with quick, concrete, and useful counsel – what to do and, more importantly,
what to avoid in order to forge meaningful, productive, and enduring client relationships. In a world of
self-important, self-aggrandizing authors, Robert’s candor, humility, and humor are refreshing.

The Art of Client Service offers 58 ideas for transforming every client relationship into a highly
effective interchange based on honesty, integrity, and respect. The book emphasizes the
fundamentals of strategy, presentation, leadership, and communication at every stage of work with
clients. For example:

Chapter 19 demands that you “Respect What it Takes to do Great Creative.”

Chapter 40 insists that you “Make no Commitment Without Consultation.”

Chapter 44 talks about “How to Write a Letter of Proposal.”

Chapter 45 speaks about, “The Zen of PowerPoint.”

Chapter 46 makes a case that, “In a High-tech World, be Low-tech.”

Loaded with new material but still a fast-read, there are new chapters, a new introduction, and an
inspiring foreword by Carat Americas CEO David Verklin. Included are ten amusing and relevant
cartoons drawn from The New Yorker. The book also is supported by an in-depth website,
www.artofclientservice.com that provides additional “tools for suits.”
ROBERT SOLOMON is one of America’s most knowledgeable and respected client service executives, and is a frequent
speaker on account management. In addition to writing and speaking, Robert runs Solomon Strategic, a firm he founded in
1999 to provide marketing counsel and executive coaching to advertising agencies, client companies, and individual
marketing professionals. He has a long-standing affiliation with agency Gardner Nelson & Partners, where he helps create
effective integrated advertising/direct/interactive campaigns.

Robert previously was CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris
Lintas, Managing Director of FCB Direct West, and Senior Vice President at Bronner Slosberg Associates (now Digitas).

The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know
Revised and Updated
$19.95
208 pages
5 x 7 3/8
Hardcover
978-1-4277-9671-4

Kaplan Publishing is one of the nation's top publishers of academic and professional development resources. We publish titles on
topics such as test preparation, college and graduate school admissions, academic and career development in the legal, medical,
education, and general business fields. Kaplan Publishing is the leading provider of test prep materials for a variety of standard tests,
including GRE, GMAT, LSAT, SAT, PSAT, MCAT, TOEFL, and more.
Our mission is to help individuals achieve their educational and career goals. We build futures one success story at a time.
Kaplan Publishing is a unit of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). www.kaplanpublishing.com

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