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Table Of Contents

1. MARKETING – SUVREMENA KONCEPCIJA POSLOVANJA
2. OKRUŽENJE MARKETINGA
3. OBILJEŽJA TURIZMA
4. PRIMJENA KONCEPCIJE MARKETINGA U TURIZMU
5. MARKETINŠKE INFORMACIJE I ISTRAŽIVANJE TURISTIČKOG TRŽIŠTA
6. MARKETINŠKI INFORMACIJSKI SUSTAV (MIS) U TURIZMU
7. POLITIKA PROIZVODA U TURIZMU
8. POLITIKA CIJENA U TURIZMU
9. POLITIKA PROMOCIJE U TURIZMU
10. POLITIKA PRODAJE I DISTRIBUCIJE U TURIZMU
11. PLANIRANJE MARKETINŠKIH AKTIVNOSTI U TURIZMU
12. ORGANIZACIJA MARKETINŠKIH AKTIVNOSTI U TURIZMU
13. KONTROLA MARKETINŠKIH AKTIVNOSTI U TURIZMU
14. TURISTIČKA DESTINACIJA (TD)
15. MARKETING U FUNKCIJI ODRŽIVOG RAZVITKA TURIZMA
16. PROMET I TURIZAM
17. SELEKTIVNI OBLICI TURIZMA
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50010183-Marketing-u-turizmu-1

50010183-Marketing-u-turizmu-1

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Published by Igor Stanušić

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Published by: Igor Stanušić on Mar 26, 2011
Copyright:Attribution Non-commercial

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05/15/2013

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