: The new agenda or business – in brie
This is a brief synthesis of the full
Vision 2050: The New Agenda or Business report
. It provides a quick overview of the
findings while the longer report provides more detailed information on the actions needed to get to our vision for 2050and the opportunities this presents for business. This brief report follows the content structure of the longer report, starting with a Message from the co-chairs and an Executive summary followed by the Business-as-usual Outlook, the Vision, Pathway,Opportunities and Conclusion.
project o the World Business Council or Sustainable Development (WBCSD),29 WBCSD member companiesdeveloped a vision o a world wellon the way to sustainability by2050, and a pathway leading tothat world – a pathway that willrequire undamental changes ingovernance structures, economicrameworks, business and humanbehavior. It emerged that thesechanges are necessary, easibleand oer tremendous businessopportunities or companies thatturn sustainability into strategy.The
project addressesthree questions: What does asustainable world look like? Howcan we realize it? What are the rolesbusiness can play in ensuring morerapid progress toward that world?
is the result o acollaborative eort. The projectwas governed by our co-chair companies, and the contentdeveloped by 29 companiesthrough working with each other,with hundreds o representativesrom business, governmentand civil society, with regionalpartners and with experts. Italso builds on WBCSD reportsand work done by others. Thisbrie report is complemented bymurals, presentation decks anda toolkit. The
workprovides a basis or interactionwith other enterprises, civil societyand governments about how asustainable uture can be realized.We hope to challenge companiesto rethink their products, servicesand strategies, envisioning newopportunities that put sustainabilityat the center, to communicate withand motivate employees and their boards, and to develop leadershippositions in the wider world. Weinvite governments to consider thepolicies and regulations needed toguide and organize society and givemarkets incentives to move towardsustainability, and people to make adierence in their daily lives.
A platorm or dialogue – not ablueprint
does not oer aprescriptive plan or blueprint butprovides a platorm or dialogue, or asking questions. Its highest valuemay be in our narrative o the gapbetween
and a business-as-usual world, and the queries anddilemmas it raises.For business and others, the biggestunanswered questions are “Howdo we get there?” “What orm o governance will make the changesneeded happen at the speed andscale required?”On these issues, we indicate our willingness, support and leadership,and invite all stakeholders – business,government and civil society – tojoin the exploration and eort.
Samuel A. DiPiazza Jr.,PricewaterhouseCoopersIdar Kreutzer, StorebrandMichael Mack, SyngentaInternationalMohammad A. Zaidi, Alcoa
Project member companies
Accenture, Alcoa, Allianz, ArcelorMittal,The Boeing Company, Duke EnergyCorporation, E.ON, Eskom, EvonikIndustries, FALCK Group, FortumCorporation, GDF SUEZ, GrupoNueva,Holcim, Inosys Technologies, OsakaGas Co., PricewaterhouseCoopers,The Procter & Gamble Company, RioTinto, Royal Philips Electronics, SonyCorporation, Storebrand, SyngentaInternational, The Tokyo Electric Power Company, Toyota Motor Corporation,Umicore, Vattenall, Volkswagen,Weyerhaeuser Company
Core project team
Per Sandberg, Project Director (email@example.com)Nijma Khan, Project Manager (seconded rom Accenture)Li Li Leong, Project Manager (seconded romPricewaterhouseCoopers)