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Vision 2050 Summary Final

Vision 2050 Summary Final

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The new agendo for business (in brief).
The new agendo for business (in brief).

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Published by: Designer Marcio Dupont on Mar 26, 2011
Copyright:Attribution Non-commercial


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The new agenda for business
in brief 
Vision 2050
: The new agenda or business – in brie 
This is a brief synthesis of the full 
Vision 2050: The New Agenda or Business report
. It provides a quick overview of the 
Vision 2050
findings while the longer report provides more detailed information on the actions needed to get to our vision for 2050and the opportunities this presents for business. This brief report follows the content structure of the longer report, starting with a Message from the co-chairs and an Executive summary followed by the Business-as-usual Outlook, the Vision, Pathway,Opportunities and Conclusion.
Under the
Vision 2050
project o the World Business Council or Sustainable Development (WBCSD),29 WBCSD member companiesdeveloped a vision o a world wellon the way to sustainability by2050, and a pathway leading tothat world – a pathway that willrequire undamental changes ingovernance structures, economicrameworks, business and humanbehavior. It emerged that thesechanges are necessary, easibleand oer tremendous businessopportunities or companies thatturn sustainability into strategy.The
Vision 2050
project addressesthree questions: What does asustainable world look like? Howcan we realize it? What are the rolesbusiness can play in ensuring morerapid progress toward that world?
Vision 2050
is the result o acollaborative eort. The projectwas governed by our co-chair companies, and the contentdeveloped by 29 companiesthrough working with each other,with hundreds o representativesrom business, governmentand civil society, with regionalpartners and with experts. Italso builds on WBCSD reportsand work done by others. Thisbrie report is complemented bymurals, presentation decks anda toolkit. The
Vision 2050
workprovides a basis or interactionwith other enterprises, civil societyand governments about how asustainable uture can be realized.We hope to challenge companiesto rethink their products, servicesand strategies, envisioning newopportunities that put sustainabilityat the center, to communicate withand motivate employees and their boards, and to develop leadershippositions in the wider world. Weinvite governments to consider thepolicies and regulations needed toguide and organize society and givemarkets incentives to move towardsustainability, and people to make adierence in their daily lives.
A platorm or dialogue – not ablueprint
Vision 2050
does not oer aprescriptive plan or blueprint butprovides a platorm or dialogue, or asking questions. Its highest valuemay be in our narrative o the gapbetween
Vision 2050
and a business-as-usual world, and the queries anddilemmas it raises.For business and others, the biggestunanswered questions are “Howdo we get there?” “What orm o governance will make the changesneeded happen at the speed andscale required?”On these issues, we indicate our willingness, support and leadership,and invite all stakeholders – business,government and civil society – tojoin the exploration and eort.
Project co-chairs
Samuel A. DiPiazza Jr.,PricewaterhouseCoopersIdar Kreutzer, StorebrandMichael Mack, SyngentaInternationalMohammad A. Zaidi, Alcoa
Project member companies
Accenture, Alcoa, Allianz, ArcelorMittal,The Boeing Company, Duke EnergyCorporation, E.ON, Eskom, EvonikIndustries, FALCK Group, FortumCorporation, GDF SUEZ, GrupoNueva,Holcim, Inosys Technologies, OsakaGas Co., PricewaterhouseCoopers,The Procter & Gamble Company, RioTinto, Royal Philips Electronics, SonyCorporation, Storebrand, SyngentaInternational, The Tokyo Electric Power Company, Toyota Motor Corporation,Umicore, Vattenall, Volkswagen,Weyerhaeuser Company
Core project team
Per Sandberg, Project Director (sandberg@wbcsd.org)Nijma Khan, Project Manager (seconded rom Accenture)Li Li Leong, Project Manager (seconded romPricewaterhouseCoopers)
Vision 2050
Vision 2050
: The new agenda or business – in brie 
Many o the 29 WBCSD member companies that have laid out thisvision have been operating or morethan a century and have seen theuture come and go, many times.As business leaders, we are used toplanning or the uture and makingassumptions about what it will be like.But never beore has the uture heldas many questions, and with suchserious consequences depending onthe answers. And never beore hasthe shape o the uture dependedso much on what we – business,government, citizens – do today.The
Vision 2050
project has beena collaborative eort among the29 companies, supported by theWBCSD secretariat, the wider business community and regionalnetwork partners around theworld, in mapping out not whatwe think will be, nor what we ear will be, but what could be. Giventhe megatrends o climate change,global population growth andurbanization, and given the besteorts o business, governmentsand society,
Vision 2050
is a pictureo the best possible outcome or thehuman population and the planet itlives on over the next our decades.In a nutshell, that outcome would bea planet o around 9 billion people,all living well – with enough ood,clean water, sanitation, shelter,mobility, education and health tomake or wellness – within the limitso what this small, ragile planet cansupply and renew, every day.This vision is supported by apathway, nine key areas o action,and “must haves” that will need tobe navigated to achieve it.The best news is that we ound thepathway and its elements markedby massive opportunities: to domore with less, to create value,to prosper, and to advance thehuman condition. For us, these area key takeaway, because, at theundamental level, opportunityis what makes business growand prosper. And many o theseopportunities will be in emergingmarkets.An equally rm nding is thatbusiness-as-usual cannot get us tosustainability or secure economicand social prosperity; these canbe achieved only through radicalchange, starting now. To play its role,business will still need to do whatbusiness does best: innovate, adapt,collaborate and execute. Theseactivities will change along with thepartnerships that we orm with other businesses, governments, academiaand non-governmental organizationsin order to get it right or all. And wemust get it right.We would like to thank our colleaguesin the member companies whoworked so hard and skillullyin producing this report, andto thank the members o theWBCSD secretariat and the manyconsultants, experts and regionalcontributors who supported andadvised us.
Message rom the co-chairs
Samuel A. DiPiazza Idar Kreutzer CEO, PricewaterhouseCoopers Group CEO, Storebrand(Retired)Michael Mack Dr. Mohammad A. Zaidi
CEO, Syngenta EVP and CTO, Alcoa

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