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Published by: swatee151288_shukla on Mar 26, 2011
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10/26/2012

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 1
CHAPTER-1
1.1 ABOUT THE ORGANIZATION
 
KENT RO is a 21
st
century health care company with a vision for making the world a healthy andhappy family. The company¶s mission is to produce innovative health care products that purify thewater we drink, the food we eat and the air we breathe, thus it helps to live people healthier. For KENTRO, bringing health care products to customers is more than just a business.Pioneer in bringing revolutionary reverse osmosis (RO) technology to INDIA, KENT started itsoperation in NOIDA, INDIA in 1999. Despite a humble beginning, today KENT is a strongorganization with offices spread across INDIA. Most importantly today KENT has lakhs of satisfiedcustomers its credit worldwide.Company¶s product philosophy is unambiguous. KENT RO helps people attain the biggest and mostprecious wealth called perfect health, which is duly reflected in our vast range of healthcare products.
 
 2
1.2 COMPANY PROFILE
COMPANY NAME
: KENT RO SYSTEM PVT. LTD
HEAD QUARTERS:
A-2, SEC-59, NOIDA (UP)201309
FOUNDER:
Mr.
 
MAHESH GUPTA (CHAIRMAN)
PUNCH LINE
: ³WATER IS LIFE, DO NOT COMPROMISE´
 BRANCHES:
16 BRANCHES IN DELHI AND 23
 
BRANCHES IN ALL OVER INDIA.
SERVICE CENTRE
: 400 SERVICE CENTRE IN ALL OVER INDIA.
DISTRIBUTORS AND MARKETING EXECUTIVES
: 400 DISTRIBUOTORS COUNTRY WIDEAND 250 DIRECT MARKET EXECUTIVES.
SALES TURNOVER (IN CRORES)
YEAR SALES TURNOVER SALES AFTER 2008
 
200.00
 
2007-08 100.00
 
2006-07 56.002005-06 20.50
 
2004-05 11.00
 
 
 3
MAJOR MARKETS:
 
ASIA, AFRICA, KENYA, ZIMBAMBE, MEXICO, QUATAR, SPAIN,BANGLADESH, SRILANKA.
1.3 VISION AND MISSION OF KENTKENT¶S VISION
 
Making the world a healthy & happy family and to become the number one market player withmaximum market coverage by providing the world¶s first Mineral RO technology and sustainablevalues.
 
KENT¶S MISSION
 
To become a high-performance organization by achieving its target of becoming market leader in thistrade by delivering exceptional values through superior execution of innovative marketing andproviding excellent service support to the clients.
 
AT KENT THEY VALUE THE FOLLOWING THINGS
:-1.
 
PEOPLE
-
 
KENT believe in providing all of their employees the opportunity to grow and toachieve their goals. They also believe that it is important for their employees to appropriatelybalance their work and personal commitments.
2.
 
KENT work to build relationships based on trust. They excel in an environment of openness andtrust.They are open in sharing their ideas and encouraging the ideas of 
others. They build trust

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