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Project Report on Advertising Agencies

Project Report on Advertising Agencies

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Published by Ashutosh Gupta
Ashutosh gupta (Student) U.P.R.T.O.U. , Allahabad
M.no. 9026439547, 9936182551
Email: ashutoshgupta2010@live.com
CMG MEDIA EVENT & PR GROUP, Varanasi

Ashutosh gupta (Student) U.P.R.T.O.U. , Allahabad
M.no. 9026439547, 9936182551
Email: ashutoshgupta2010@live.com
CMG MEDIA EVENT & PR GROUP, Varanasi

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Published by: Ashutosh Gupta on Mar 26, 2011
Copyright:Attribution Non-commercial

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02/16/2014

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Supervised By, Submitted By,
Dr. Rakesh Pandey
 
Ashutosh Gupta
Kashi Institute of Management & Sciences
 
M JMC-IInd SemesterSigra, Varanasi, U.P.
 
Enrollment No. 021042050001
This is to certify that, this is a bonafide work done by Mr. Ashutosh Gupta inpartial fulfillment of the requirement for the Degree of Master of Journalism 2
nd
Semester 5
th
Subject from Uttar Pradesh Rajarshi Tandon Open University,Allahabad, U.P. under my supervision. The title of the project is “THE STUDYOF ADVERTISING AGENCIES”
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Submitted By,Ashutosh GuptaMJMC-IInd Semester)Enrollment No.
It is a matter of great honor for me to present before my humble readersthis project based on the study of “Advertising Agencies”. The foregoingpresentation is an honest and painstaking effort on my part in black and whiteabout the colorful world of advertising agencies. The data collected by me isboth primary as well as secondary. I have taken assistance from knowledgeableand apt taskmasters shouldering work f great responsibility in some of the
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reputed advertising agencies. However, with due respect to the urge of theseagencies for maintaining secrecy about their operations and financial data ,I alsohad to resort to secondary sources for obtaining data like newspapers,magazines and the websites of these agencies. Although the informationobtained from secondary sources may prima facie seem to be paralysed bywindow dressing, to be absolutely frank with my understanding readers, it hasbeen discovered that this data is as reliable as the one I have obtained from thehorse’s mouth for other agencies.Due to paucity of time and reluctance of certain internationally acclaimedadvertising agencies in co-operating with me for this project due to someobvious reasons on their part, I have been able to cover in this project a study of 6 agencies. But the foregoing pages will warrant my painstaking efforts and theextensive study undertaken by me for each of them.So, with due respect to my patient readers for the time they will spare for my project and with confidence flowing through my nerves that both the timeand patience of my readers will not be tried and tested and but duly rewardedwith the intensity of my efforts , I carry you gracefully into my world of advertising agencies……………
ACKNOWLEDGEMENTS
I would like to sincerely thank the Uttar Pradesh Rajarshi Tandon OpenUniversity for giving me this opportunity of taking up such a challengingproject which has enhanced my knowledge about the Advertising Industry &the advertising agencies.I am very grateful to
Mr. Rajat Chaddha, Marketing Manager, LGElectronics India Pvt. Ltd., Varanasi - Project coordinator,
under whoseguidance and assistance I was able to successfully complete my project. I amalso thankful to
Ms. Arpita Patel, Event Management Development
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