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Tulane Playbook

Tulane Playbook

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Published by JB Wells

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Published by: JB Wells on Mar 27, 2011
Copyright:Attribution Non-commercial


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The Playbook
Inside the Game Plan for Tulane Football
Dear Tulanian,It has now been about six years since Katrina almost destroyed New Orleans andTulane. Since that time Tulane has not only survived but it has re-imagined itself and
become stronger academically and nancially. This recovery has not been easy but the
Tulane community was determined to move forward. We have met or made substantial
progress in achieving our academic and nancial goals, which have been the primary
focus of our efforts since August 29, 2005.We are now in the stage of our renewal as a university that we can and should focus onthe development and success of Tulane Athletics. Next year we will once again have
a full complement of athletics programs to be NCAA compliant. We have signicantly
increased the university subsidy to Athletics and we are making a major commitmentto our basketball and volleyball programs with a new practice and training facility. Ournext challenge is to build a consistently successful program in football.In the following pages you will see the objectives we have set for Tulane Football. Allof us — Rick Dickson, Coach Bob Toledo and I — understand this is a watershedmoment. A clear vision, strategy and plan will guide us as we move toward the successwe anticipate in the months and years ahead.Our vision is to develop a highly successful program (as opposed to one that hasperiodic winning seasons) — one that opens every campaign with the talent andresources to win our division, conference and participate in post-season games. Wewill not achieve this overnight but we must begin the journey for success right now withclear and unambiguous progress made every year, starting this September.The university is committed to building a successful program while adhering to its
philosophy of enrolling student-athletes who desire a rst-rate educational experience.
Our student-athletes are committing their collegiate careers to achieve at high
levels, on and off the eld, and our coaches will dedicate every bit of their talent and
experience to help them in their quest.You, too, are a member of a group that is critical to our success. You havedemonstrated unbelievable loyalty and support for the Green Wave. It is my hopethat within the pages of
The Playbook 
you will nd reasons to be optimistic about the
upcoming season and that you will invest more of your resources in Tulane Football,along with the university. As the last six years have shown, if we all work together wewill succeed in whatever we do. It is now time for Tulane Football to succeed and we allneed to be on the same team to build a highly successful, sustainable program.
The young men in Olive and Blue will take the eld on September 3 to open the
season. I hope you will be there to cheer them on.Scott S. CowenPresident
page 2
Dear Tulanian, We are excited to introduce
The Playbook 
to our fans and friends across the country.Just as the title suggests,
The Playbook 
takes you inside the game plan for TulaneFootball. This is a critical time for our football program and we have a vision for thefuture of Tulane Football which includes
appearances in bowl games as well ascompeting for conference championships
In short,
we aspire to build a footballprogram that wins consistently 
With the support of the entire institution, we are
condent these goals will soon be met.
When we evaluated the program following the 2010 season, we were able to uncoverthe layers to expose a football program on the verge of excellence. There are manyelements that we pointed to during the analysis that gave us great optimism for the
future – progress in recruiting, returning talent and depth, increased nancial support,
enhanced academic support, and much more. Furthermore, and of even greaterimportance,
Tulane University is committed to providing the resources necessary to achieve our vision for this program.
The bottom line is this:
a foundation isbeing laid that will allow Tulane University to build a high-quality football programfor the long-term.
The Playbook 
is broken down into two distinct sections: 1) “An Institutional Priority,”which details the institutional commitment to Tulane Football; and, 2) “A FoundationIs Laid,” which chronicles the progress over the past few years within the footballprogram. Included in this document is our vision and mission, as well as detailsregarding the increased investment in Tulane Football. For example, we illustrate a
45%budget increase for the football program
.We have all overcome many challenges in recent times. But now is not the time tofocus on the past. Our city, alumni, neighbors, friends and institution have provento be resilient. It is time for us to unite yet again and commit to a common cause: apromising future for Tulane Football. With your support, our playbook will be executedsuccessfully.Thank you for your interest and support.Roll Wave! Rick DicksonDirector of Athletics
page 3

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