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‘d 
‘‘A demand of the Senate Commerce
Committee Report for the CAN-SPAM Act which requires the recipient
make some active choice or selection. Remaining passive, such as not
un-checking a pre-checked box or other default Web form, is not
sufficient.
‘ ‘

± The ad clicks/ad views ratio (can be multiplied by 100
to express the result as a percentage)

  
 ± An e-mail software called for sending automatic
reply to an e-mail message. In email marketing they are also used to
immediately provide information to prospective customers: to send
confirmation that the message has been received, to confirm
subscriptions, unsubscriptions, posts, etc.
 g‘  ± List division which generates two test groups, targeted on
different offers.
g
  ± Blacklists are lists of known spammers, which contain their
IP addresses, and/or their ISP (Internet Service Provider). Such
information helps spam filters block all messages coming from known
spammers and/or their ISPs.
g 
‘


± An automatic notification message indicating that
the sent email message could not be delivered. Sometimes such
messages include information on what went wrong.
g 
‘

± The number of undeliverable emails/ number of emails
sent ratio (can be multiplied by 100 to express the result as a
percentage).
g ‘c
 ± Emailing also known as spam or junk-mail presupposing
sending nearly identical messages t o numerous recipients. Bulk email
is also used to determine low cost email marketing service.
d
‘‘
 ± A statement which represents the final stage of
marketing campaign that summons the consumer to act.
d

 ± A coordinated set of individual email marketing messages
delivered at intervals that share a single idea and theme which make
up an integrated e-marketing communication. The success of a
particular campaign can be based on preliminary professional actions
or previous successful campaign.
US d
 ‘ ± A law adopted on January 1 st, 2004, that
establishes requirements for those who send email with primary
purpose of advertising or promoting a commercial product or service.
d  ± The act of clicking on a banner or other ad, which
takes the user through to the advertiser?s Web site.
d ‘

‘d ± The percentage of those clicking on a
link out of the total number of who sees the link (can be multiplied by
100 to express the result as a percentage).
d

‘c
 ± Any email sent for commercial purpose; for
instance, an advertisement of product or service, an order
confirmation, or a periodical subscription.
d 
 ‘

± The percentage of recipients of an email who take
the marketer?s desired action whether it is to purchase a product or
provide information (can be multiplied by 100 to express the result as
a percentage).
d ‘‘d‘
‘
 ± The term CPM commonly refers to
the cost of 1 name out of 1000 names on a given rental list. For
example, a rental list priced at $250 CPM would mean that the list
owner charges $.25 per e-mail address.
d
± It is a practice of suggesting related products or services
to a customer who is considering buying something.
’

 ± A statistical characteristic of a human population
(such as name, age, zip code or income) that is important for creating
particular target-groups.
’
‘’

 ± The ability of an email program to deliver email
directly to each recipient without using an intermediate mail server.
’
‘a  ± An email subscription practice that presupposes the
confirmation of new email subscribers to be added to an email
distribution list for promotions, before the subscriber actually receives
the information. The double confirmation is the best guarantee of user
interest.
’
‘a  ± An email subscription practice that presupposes the
confirmation of present email subscribers to be removed from email
distribution list for promotions. Spam operations frequently make it
difficult to unsubscribe from lists, in order to keep their lists large.
c
 ± Electronic Mail is the mode of communication through which
one can communicate electronically. If one want to use email then
he/she has to use a computer that is connected with the network.
Email is the electronic document (more often a message) that is sent
to the person or to the group of people over the Internet. When one
use ³email´ as a verb it refers to the act of sending message or th e
document over the Internet.
c
 ‘  ± generally, email accounts are the computers which
aid one to receiving the mail and an id that recognize your account on
the his/her computer. Maildrop is the newer term that is quite similar
to the email account. POP account is also quite similar term to the
email account but need specific POP server if one want to retrieve
his/her email. In this article the term maildrop is used as it seems
more wide-ranging. (Email account involves a mainframe approach
which includes to login and to do the mail and POP mail is not only
type of the remote email server.)
 c
 ‘
 is a name or a string of characters that spot a specific
electronic mailbox on the whole network to which one can send mail.
Email addresses are the spot through which one can send mail or can
receive mail through it. Email servers require proper email addresses
so that the servers can route the email messages to the exact
location. There are different email format on the different network but
on the Internet the email address format is like: ´
mailbox@domain.com³. Email addresses trail the formula:
userid@domain.
c
 ‘d 
 ± A program used by the user to read and send email
messages. It is known as client because email systems base on the
client-server architecture. One uses email client to compose email and
then it aids in sending email to the server which routes it to the exact
email address which is specified in the client. And then when it is
delivered to the specified address the recipient then he/she may
retrieve it with aid of his/her email client.
c
 ‘

 ± The intervals of sending the email newsletter or
campaign. For example; monthly, bi-monthly, etc.
c
 ‘3 is the list of the email addresses to which one mail
messages. This email list may be of one¶s house list or may be a third -
party list that mail messages on one¶s behalf.
c
 ‘

  is the process of advancing a product or the brand
through the email contact with future or present customers. The
prominence of the spam of the email in today¶s web (studies have
shown that the percentage of the email spam is high to the 90%) has
led to the rise of the targeted ³permission´ marketing which use to be
the mass mailing. In the broad sense of this, the term wrap each and
every email you sent to the customer, potential customer or to the
public venue. Traditionally, it stands for:

î‘ Sending direct promotional email messages to get hand to the new

customers and to influence the current customers to buy the
product again.
î‘ Sending email designed to encourage the client devotion and to
improve the customer relationship. To place the mark eting email or
the ads in email sent by the other people.

c
 ‘

 ‘ 

refers to a computer application that
provides one with the facility to send massive email to target
addressees. Normally it is used to send the newsletters or some kind
of the promotional materials to opt-in lists of the subscribers, though
this software can be utilized to send spontaneous email. This
application contains the message history, database that stores the
information of the contact, and campaign statistics. Th e interface
provides one with the characteristic that is required to run an email
campaign, in which sending messages, contact entry and contact
importing and reporting is included.
c
 ‘



 ± An email sent to subscribers with information on
a topic. Such newsletters are often used to keep in touch with existing
customers or members. Email newsletter means to hand out the
content to the subscriber with the aid of email on a regular schedule.
That content is distinguished as valued editorial in and of itself rather
than a primarily a commercial message with the offers of sale.
c
 ‘ 
 is an application that is designed to send, receive or
organize email and is run on the computer or any other workstation.
This is known as client as email system base on the client -service
architecture. Emails are sent from many clients to the severs that are
then re-routed to its specified email address.
c
 ‘ 
 is also known as the email broadcast service provider.
This is the company that sends a massive email on the behalf of their
clients.
c
 ‘

 may be person or the whole organization that is
responsible for conveying the email messages. It is in generally
identified by the email address in the µForm¶ line.
c
 ‘

 ± A program running on a server that is constantly
connected to the Internet. Unlike the email client the email server is
responsible for transporting the email from the sender to the
recipient?s email server. Email servers also store email data prior to
delivery.


‘ 
‘‘Email that is labeled as spam by a spam filter of the
recipient, while not being spam. Note that email marketers may have
different opinions of what is ?spam? than email recipients.



‘  ‘
‘
  ± The process by which the email

client (ISP) of the receiver forwards complaints of emails marked as
spam by recipients for removal by the sender.

 ± The way the recipient will see the message: as plain text, as
HTML, as text and HTML (MIME) or as Microsoft¶s rich text format.

‘ 
± A returned to sender email message because the
recipient?s address is invalid. A hard bounce might occur because the
domain name doesn¶t exist or because the recipient is unknown.

‘  ± A permission-based list of email recipients that you built
yourself. Use it to market, cross sell and up -sell, and to establish a
relationship with customers over time.
3‘c
 ± An email sent in HTML format, which allows displaying
images the same as text.
3‘
 ± Agent who arranges for the rental of lists by a list user
on behalf of the list owner in return for a commission on the rental fee.
3‘   ± Process of generating a list of email addresses for use
in email campaigns.
3‘ ± A service providing users with tools and facilities for
distributing high volumes of e-mail and managing a list of e-mail
addresses.
3‘


 ± Owner or operator of opt-in email newsletters or
databases. Also software used to maintain a mailing list.
3‘
‘

± Appearance, layout, design, functions, etc. not

directly related to the actual message on an email.
 ‘ 

‘

‘ 
 or  ‘ 

‘
‘

 ± is an organization or business that offers to consumers
access to the Internet and related services.

 ‘g ± The act of sending large numbers of large email
messages to the same server or email address in an attempt to cause
heavy loads which result in performance loss or server failure.




 ± Software in a mail server responsible for message
delivery. When you get a MAILER-DAEMON@whatevercompany.com
message in your inbox, the server at that company is informing you
that it is returning your message because of some failure.

  ‘3 ± A set of email addresses (with or without additional
information about subscriber) to which specific mailings are sent.
c‘   
‘ 

‘
 ‘c

  ± MIME is a
method of encoding binary data into ASCII strings for the purpose of
transferring files via email.
a
‘

± The number of times that recipients opened the e-mail
messages in HTML format (excludes plaintext e-mails)/number of e-
mail that were delivered ratio (can be multiplied by 100 to express the
result as a percentage).
a  ± The action of agreeing to receive emails from a particular
company, group of companies or associated companies, confirmed by
subscribing to an email list.
a  ± A mailing list which transmits emails to people who have
not subscribed and lets them ?opt-out? from the list. Sometimes it is
used to confirm that such emailing address is valid for further
spamming it.
a
‘

 ± Some services which allow unauthorized users to send
email through them.




± The result of multiplying any ratio by 100.



 ± The practice of writing the e-mail to make the
recipient feel that it is more personal and was sent with him or her in
mind. This might include using the recipient?s name in the salutation
or subject line, referring to previous purchases or correspondence, or
offering recommendations based on previous buying patterns.
a a !‘‘ ‘a
‘   ± A mail protocol that leaves
the user?s email on the server until he or she connects to the server
and downloads it to the local machine. POP describes the method in
which the email client communicates with the email server.

 ± The quality or condition of being free from unsanctioned
intrusion. Person should be sure that the personal information
provided will not be used in any other purposes then those the user
needs.



 ± A device that handles the receipt of the email and delivery to
the end recipient, usually identified by the domain at the end of the email
address of the recipient in the ?To? line. (ie: aol.com) ‘


 
‘‘The user who requested the email from the sender,
identified by the email address in the ?To? line.




± A term which describes the attitude of a particular email
marketing message to the particular recipient at the particular time.


‘  ± A mailing list with strict time limits of using it. Such list is
cheaper and often there is no permission of the email recipients to be
added to such list.


 ± A social evaluation of recipients toward sender as sending
³good´ or ³bad´ email.



 ± Process of dividing the population into target -groups
by household criterion for preparation of mailing lists and direct mail
advertising. Market segmentation allows a financial institution to identify
the best prospects for new products and services, based on income, life-
style, and other characteristics.


 ± The person or organization responsible for transmitting the
email, usually identified by the email address in the ?From? line.
‘ 
± An email that gets as far as the recipient?s mail server
but is returned back as undelivered due to a non -permanent reason
 ‘‘ 
‘
 ‘

‘   ± The most common
standard for transferring e-mail across the Internet.

‘‘"gc‘"  
‘g ‘

  ± Unsolicited bulk/junk email
generally sent for commercial or political purposes, and always sent
using an automated email program.

‘
  ± See ?Feedback loop?

‘ 
 ± Software that filters emails, with the purpose of avoiding
spam email to get into the client?s inbox or at least to be flagged as
such.
#
‘ 
± The field at the top of an e-mail template in which the
title or subject of the e-mail can be typed. It is important to have a
strong subject line, particularly if using e-mail for advertising or
promotional purposes, or the recipient may simply delete the e -mail.


  ± The process of selecting a portion of the mailing list by a
particular criterion or similar demographic values.



 ± A message, or part of a message, designed to arouse curiosity
and interest and cause the reader to explore further, but without
revealing too much detail about the offer being promoted.

  ± Collecting and evaluating the statistics with the purpos e of
measuring the effectiveness of an email or an email campaign.



‘‘

  ‘c
 ‘


(by Commerce
Committee Report, CAN-SPAM Act of 2003) ± An email message that is
primarily intended to facilitate, complete or confirm a commercia l
transaction that the recipient has previously agreed to enter in with the
sender.

‘

‘

  ± A message correlated with an event or
interaction with a previous message. Popular for customers who request
more information
" 
‘  ± The method of counting up the click (or several clicks)
of a particular use only once and considered him/her a unique visitor.
"  
‘

‘

 ‘"dc ± A type of emailing that
involves sending identical or nearly identical messages to thousands (or
millions) of recipients without their permission on it.
" 
± An option that allows user not to get further emailings
by clicking the ?Unsubscribe? link at the bottom of each email sent or by
replying to the email with the word ?Unsubscribe? in the subject line.
$
‘
  
‘‘The number of recipients, who received the referral,
opened it and clicked on a link.
‘