Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
2Activity

Table Of Contents

Introducere: surse teoretice ºi delimitãri conceptuale
Scurt istoric al publicitãþii
Publicitatea ca proces de comunicare
Agenþia de publicitate
Cercetarea pentru publicitate
Strategia ºi planificarea în publicitate
Creaþia în publicitate
Media în publicitate
Marketingul direct
Promovarea vânzãrilor
Relaþiile publice în publicitate
Bugetarea în publicitate
Considerente teoretice privind viitorul publicitãþii. Concluzii
0 of .
Results for:
No results containing your search query
P. 1
PublicitateSiReclama

PublicitateSiReclama

Ratings:

5.0

(1)
|Views: 248 |Likes:
Published by Grigore Aurelian

More info:

Published by: Grigore Aurelian on Mar 27, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/04/2012

pdf

text

original

You're Reading a Free Preview
Pages 6 to 88 are not shown in this preview.
You're Reading a Free Preview
Pages 94 to 106 are not shown in this preview.
You're Reading a Free Preview
Pages 112 to 141 are not shown in this preview.
You're Reading a Free Preview
Pages 147 to 179 are not shown in this preview.
You're Reading a Free Preview
Pages 185 to 264 are not shown in this preview.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->