to call or email.Not even the music industry.Let go of your ego entirely.
Think of everything from their point of view
.Be their dreamcome true. Do what they really want.
Please share freely - Credit Derek Sivers - Link to sivers.org
Reach them like you would want to bereached
Reach people like you would want to be reached.
Would you rather have someone call you up in a dry business monotone, andstart speaking ascript like a telemarketer?Or would you rather have someone be a cool person, a real person?When you contact people, no matter how it's done (phone, email, mail, face-to-face) - show a littlespunk. Stand apart from the crowd.If it sounds like they have a moment and aren't in a major rush, entertain them abit. Ask abouttheir day and expect a real answer. Talk about something non-business for aminute or two.Or - if they sound hectic, skip the “how are you”, skip the long introduction, ask your damn questionand move out of the way.This means
you must know your exact question before you contactthem,
just in casethat ultra-quick situation is needed.Reach them like you would want to be reached. Imagine what kind of phone callor email YOUwould like to get.If you're contacting fans, imagine what kind of flyer they would like to get in theirmailbox. Somethingdull and “just the facts” - or something a little twisted, creative, funny,entertaining andunique? Something corporate, or something artistic?This is a creative decision on your part.
Every contact with the peoplearound your music(fans and industry) is an extension of your art
. If you make depressing,morose, acousticmusic, maybe you should send your fans a dark brown-and-black littleunderstated flyer that'sdepressing just to look at. Set the tone. Pull in those people who love that kind of thing. Proudly alienate those that don't.If you're an in-your-face, tattooed, country-metal-speedpunk band, have the gutsto call a potentialbooking agent and scream, “Listen you crazy dirtbag! I'm going to explode! Ah!