MEANING OF MARKETING
Marketing is the performance of business activities that direct the flow of goods and services from the producer to the consumer.
Marketing originates with the recognition of a consumer need and terminateswith the satisfaction of that need by the delivery of a usable product at theright time, at the right place and at the right price.
Marketing is a viewpoint, which looks at the entire business process as a highlyintegrated effort to discover, create, arouse and satisfy consumer needs.
Marketing is so basic that it cannot be considered as just one of the functionsof business. It is actually the whole business. It is the whole business seenfrom the point of view of the customer.