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Marketing of Library Services in India - Anil Mishra

Marketing of Library Services in India - Anil Mishra

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Published by Anil Mishra

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Categories:Types, Research
Published by: Anil Mishra on Mar 28, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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MARKETING OF LIBRARY SERVICESIN INDIA
Anil Kumar MishraLIO, NCHRC, NIHFWNew Delhi
 
WHAT IS MARKETING
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An Art
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A Science
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A System
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A Business Function
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A Practice
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A Philosophy
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A Process
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A Relationship. and many things more
 
MEANING OF MARKETING
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Marketing is the performance of business activities that direct the flow of goods and services from the producer to the consumer.
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Marketing originates with the recognition of a consumer need and terminateswith the satisfaction of that need by the delivery of a usable product at theright time, at the right place and at the right price.
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Marketing is a viewpoint, which looks at the entire business process as a highlyintegrated effort to discover, create, arouse and satisfy consumer needs.
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Marketing is so basic that it cannot be considered as just one of the functionsof business. It is actually the whole business. It is the whole business seenfrom the point of view of the customer.

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