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Table Of Contents

1. Assessing the situation
2. Developing a mission
CHAPTER II EXECUTIVE SUMMARY
1. Purpose of the business plan
A. Purpose of the business plan
B. Main highlights
C. Financial requirements
D. Example of an executive summary
CHAPTER III BACKGROUND
A. Main products, markets and clients
B. Location and premises
D. Legal form, ownership and management
Figure III.1. Example: Legal shareholding structure of SBTP Ltd
E. Historical development and track record of the business
F. Business strategy and mission
G. General organization/operating units
CHAPTER IV PRODUCTS AND SERVICES
A. Product description and history
B. Product attributes
C. Research and development
D. Product life cycle
E. Costing and pricing
1. Costing
2. Pricing
a. Buyer's standpoint
b. Seller's point of view
Table IV.1. Comparison of different pricing options
Figure IV.3. The method for setting the price of your product
F. Production process
Box IV.1. Example: fish processing
Box IV.2. Example: executive search
A. Introductory remarks
B. Market characteristics
C. Clients
D. Competition
E. Positioning
F. Market strategy
Table V.1. Analysis of competitive advantages
Table V.2. Analysis of market attractiveness
Table V.3. Position in the market
Table V.4. Matrix of strategies
G. Projected sales
A. Location and premises
1. Location
2. Premises
B. Marketing
1. General remarks
2. Promotion and advertising
C. Selling methodology
D. Manufacturing
E. Distribution
F. Order processing and inventory control
G. Company structure
Figure VI.1. Typical organization chart of a production company
H. Project management
I. Management information systems/reporting
CHAPTER VII HUMAN RESOURCES
A. Management
• Shareholders;
• Board of directors;
1. Shareholders
2. Board of directors
3. Executive management
4. Middle management
5. External support services
B. Labour
C. Practical issues venture capitalists will check
• Technical skills and competences of managers;
1. Technical skills and competencies of managers
Table VII.1 The basic characteristics of managers
2. Attitudes and human characteristics of managers
Box VII.1. Making a good impression
3. Team spirit
4. Values and norms of the firm
C. Development and social benefits
D. Environmental risks
1. The concerns of lenders
2. The concerns of investors
3. Examples of questions lenders and investors may ask
CHAPTER IX FINANCIAL PLANNING
B. Financial history
C. Income statement projections
D. Cash flow projections
1. What is cash flow?
Table IX.2. Sources and uses of cash flows
2. Why do you need cash flow planning?
3. How to prepare a cash flow projection
a. Steps in preparing your cash flow projections
Table IX.3. Example: reconciling cash revenues and disbursements
b. Designing a cash flow worksheet
c. Tools for cash flow projections
4. Some more hints for preparing/improving your cash flow
Table IX.4. Cash flow statement
E. Balance sheet projections
F. Important financial ratios
1. Liquidity ratios
a. Current ratio
b. Quick test ratio
Q uick test ratio =
2. Efficiency ratios
a. Inventory turnover
Table IX.8. Inventory turnover
Inventory turnover =
b. Accounts receivable turnover
Table IX.9. Account receivable turnover
Accounts receivable turnover =
c. Accounts payable turnover
Table IX.10. Accounts payable turnover
Accounts payable turnover =
d. Fixed assets turnover
Table IX.11. Fixed assets turnover
Fixed assets turnover =
e. Total assets turnover
Table IX.12. Total assets turnover
3. Profitability ratios
Total assets turnover =
a. Gross profit margin
Table IX.13. Gross profit margin
Gross profit margin =
b. Net profit margin
Table IX.14. Net profit margin
Net profit margin =
c. Operating profit margin
Table IX.15. Operating profit margin
Operating profit margin =
d. Return on assets
Table IX.16. Return on assets
Return on assets =
Total assets to equity ratio =
c. Total assets to total liabilities ratio
Table IX.21. Total assets to total liabilities ratio
Total assets to total liabilities ratio =
d. Capitalization ratio
Table IX.22. Capitalization ratio
Capitalization ratio =
e. Interest coverage ratio
Table IX.23. Interest coverage ratio
Interest coverage ratio =
G. Methods for ranking investment projects
1. Payback period
2. Net present value
3. Internal rate of return
Figure IX.1. Determination of IRR
H. Request for funds and other supporting information
1. Request for funds
2. Risk assessment
3. Start-up business financial information
I. Numerical example
Table IX.24. Income statement: an example
Table IX.25. Balance sheet: an example
Table IX.26. Cash flow statement: an example
Table IX.27. Investment and depreciation plan: an example
Table IX.28. Reconciliation of shareholders' equity
Table IX.29. Calculation of provisions for tax: an example
Table IX.30. Financing plan: an example
Table IX.31. Ratio summary sheet
CHAPTER X RISK AND SENSITIVITY ANALYSIS
A. Introductory remarks
B. Types of risks
1. General economic environment
2. Political/regulatory
3. Changes in public opinion
4. Technological
5. Law suits
Table X.1. Examples of damage
6. Staffing
8. Quality/production problems
9. Subcontracting
10. Market
C. Managing opportunities
D. SWOT analysis
Table X.2. Strengths and weaknesses
Table X.3. Opportunities and threats
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business plan

business plan

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Published by Yeshwanth Chordia

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Published by: Yeshwanth Chordia on Mar 28, 2011
Copyright:Attribution Non-commercial

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12/10/2012

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