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Audienecs and Institutions

Audienecs and Institutions

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Published by NinaNC

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Categories:Topics, Art & Design
Published by: NinaNC on Mar 28, 2011
Copyright:Attribution Non-commercial


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Audiences and institutions
Section 1(b) of Key mediaconcepts exam
Specialist topic = Film
A study of a specific studio or production companywithin a contemporary film industry that targets a Britishaudience (eg Hollywood, Bollywood, UK film), includingits patterns of production, distribution, exhibition andconsumption by audiences.‡ This should be accompanied by study of contemporaryfilm distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production,marketing and consumption.‡ Understand how media institutions currently operate‡ Explore ideas about how audiences use media
n addition
‡ the issues raised by media ownership in contemporary mediapractice;‡ the importance of cross media convergence and synergy inproduction, distribution and marketing;‡ the new technologies that have been introduced in recent years atthe levels of production, distribution, marketing and exchange;‡ the significance of proliferation in hardware and content foinstitutions and audiences;‡ the importance of technological convergence for institutions andaudiences;‡ the issues raised in the targeting of national and British audiencesby international or global institutions;‡ the ways in which your own experiences of media consumptionillustrate wider patterns and trends of audience behaviour.

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