Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Audienecs and Institutions Start

Audienecs and Institutions Start

|Views: 5|Likes:
Published by NinaNC

More info:

Categories:Topics, Art & Design
Published by: NinaNC on Mar 28, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less





Audiences and institutions
Section 1(b) of Key mediaconcepts exam
Specialist topic = Film
A study of a specific studio or production companywithin a contemporary film industry that targets a Britishaudience (eg Hollywood, Bollywood, UK film), includingits patterns of production, distribution, exhibition andconsumption by audiences.‡ This should be accompanied by study of contemporaryfilm distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production,marketing and consumption.‡ Understand how media institutions currently operate‡ Explore ideas about how audiences use media
n addition
‡ the issues raised by media ownership in contemporary mediapractice;‡ the importance of cross media convergence and synergy inproduction, distribution and marketing;‡ the new technologies that have been introduced in recent years atthe levels of production, distribution, marketing and exchange;‡ the significance of proliferation in hardware and content foinstitutions and audiences;‡ the importance of technological convergence for institutions andaudiences;‡ the issues raised in the targeting of national and British audiencesby international or global institutions;‡ the ways in which your own experiences of media consumptionillustrate wider patterns and trends of audience behaviour.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->