Predictable Success (Unplugged)
with Moe Abdou
This is Moe Abdou. I’m delighted today to be joined by Les McKeown,author of, in my opinion, the best business book that have been written inthe last few years - Predictable Success. Les, I’m more excited to have thisconversation with you today than I have been in a long time. I really appreciate you joining us.
I’m absolutely delighted to be with you Moe. Thank you for having me.
First of all, as I have mentioned briefly, I was wondering when I firstpicked up this book about three months ago, where it was 20 years ago.Hundreds of books are written every year on the topic of business successand evolution of business.
I think it might be important Les to share your perspective early on. Whatmakes Predictable Success, for those who haven’t read it, a little bit moreunique than a lot of these other business books that are written out thereall year?
My own view of course is going to be coming from a slightly biased perception. Ithink that what has made the book—certainly in terms of the feedback that Iget from people who have read it. What has really given it the impact that ithas is that — first of all, I have been able to encapsulate literally a lifetime’swork in watching and participating in what makes organizations succeed andfail into something as very readable.I combine I think an anecdotal way of telling the story of the life cycle of asuccessful business together with really hard edged stuff that I have learnedhaving suffered bruises out in the marketplace. I started 42 businesses myself before I was 35 years of age. Since then I have helped literally hundreds more.Even a dumb Irishman like me, you got to see some patterns as you go along. Ithink I put those into a very readable format that is also instantly actionable.You know, you read the book, you put it down, and you go do the stuff that Ishare in there. You don’t sit and mull about it for a long time.
About a week and a half ago, I had a small mastermind group of entrepreneurs here in San Diego that I visited with and I brought them eacha copy of your book. As I was handing the book to a very young, very ambitious and successful entrepreneur, he looked at the title and looked atme and said, “Moe, if success were really easy and predictable, why isn’tevery entrepreneur wildly successful because nobody gets into thesebusinesses to fail?” I felt that was a great lead in to our discussion thatday. I’m curious how you would respond to that.