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Guide: Enter data in SWOT sections.

Use Ctrl/Tab to indent from


numbers.

Strengths Weaknesses
WLM S1 W1
Strategy Tools S2 W2
S3 W3
S4 W4
TOWS Matrix S5 W5
S6 W6
S7 W7
S8 W8
S9 W9
S10 W10
S11 W11
S12 W12

Opportunities Strengths/Opportunities Opportunities/Weaknesses


O1 Suggest strategies that use your Suggest strategies that take
O2 strengths to take advantage of advantage of opportunities by
O3 opportunities overcoming weaknesses
O4
O5
O6
O7
O8
O9
O10
O11
O12

Threats Strengths/Threats Weaknesses/Threats


T1 Suggest strategies that use your Suggest strategies that minimise
T2 strengths to avoid threats weaknesses and avoid threats
T3
T4
T5
T6
T7
T8
T9
T10
T11
T12

© copyright WLM 2002

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