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Final report

Final report

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Published by faisal6488

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Published by: faisal6488 on Mar 29, 2011
Copyright:Attribution Non-commercial


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ANALYSIS OF THE MARKETING STRATEGIES OF COCO-COLA ANDPEPSISubmitted By:-Mohd faisalUnder the Guidance of Ms. Shruti AgrwalA DissertationSubmitted in Partial Fulfillment of the Requirement For TheMaster of Business AdministrationBatch 2009-2011
Submitted To:-G.L.Bajaj Institute of Technology and ManagementPlot No. 2 Knowledge Park III Greater NoidaGautam Budh Nagar Uttar Pradesh
I express my sincere gratitude to Asstt. Prof,Ms. Shruti Agrwal was asource of motivation and gave me the opportunity to work on this project.He has been my mentor during this project. His guidance and vastknowledge has been a source of inspiration. I wish to express my heartfeltgratitude to all the faculty and staff members who have always been aguiding light of this study right from the word go. They gave me insights,which have proved to be very useful for me while I went about doing thisstudy.
Mohd. Faisal
“Acceptance of New challenge makes the path for future success”Today companies must urgently and critically rethink their business mission andmarketing strategies. Instead of operating in a market place of fixed and knowncompetition and stable customer preferences, today companies work in war zone of rapidly changing customer/competitor technological advance, new law, managed tradepolicies and diminishing customer loyalty.Company considers the fact that today customer face a plenitude of product everycategory. Consider that customer exhibit varying and diverse requirement for productservice combination and prices.In the face of their vast choices, customer will gravitate to the offering that best meettheir individual needs and expectation.Therefore it is not surprising that today’s winning companies are those who succeedbest in satisfying indeed delighting, their target customer. If they can’t bring somethingspecial to get market. They will not last long. These companies are market. They will notlast long. These companies are market focused and customer driven.They pay extreme attention to quality and service to meeting and even exceedingcustomer expectation.

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