“Acceptance of New challenge makes the path for future success”Today companies must urgently and critically rethink their business mission andmarketing strategies. Instead of operating in a market place of fixed and knowncompetition and stable customer preferences, today companies work in war zone of rapidly changing customer/competitor technological advance, new law, managed tradepolicies and diminishing customer loyalty.Company considers the fact that today customer face a plenitude of product everycategory. Consider that customer exhibit varying and diverse requirement for productservice combination and prices.In the face of their vast choices, customer will gravitate to the offering that best meettheir individual needs and expectation.Therefore it is not surprising that today’s winning companies are those who succeedbest in satisfying indeed delighting, their target customer. If they can’t bring somethingspecial to get market. They will not last long. These companies are market. They will notlast long. These companies are market focused and customer driven.They pay extreme attention to quality and service to meeting and even exceedingcustomer expectation.