Girls Generation (SNSD)
Girls Generation (or SNSD mainly outside Korea) are a nine-member girl group from SouthKorea that were assembled in 2007. In 2009 they gained the record for the longest runningnumber 1 on the KBS’s Music Bank with a Number 1 ranking for nine weeks. At the presenttime the group have released two full-length albums, three mini-albums and various singles.They have made their mark in China and Korea but have recently started to make a name forthemselves in Japan this year. Before the group were officially assembled, all of the membersreceived training for singing and dancing.Their image is very similar to Morning Musume’s due to the use of femininecolours and all of the members wearing similar costumes. The only difference between them isthe colours of some clothing pieces, for example in the picture on the top-right their shorts areall different colours. However, with their style they do portray a much more sophisticated andmature style in comparison to Morning Musume. On one of the pictures on the right, they alllook like young women with the uses of the colours black and white and the use of heels.However, they still maintain the young girl look by having their hair curled and have a fringe orhave it tied up cutely. They also have a much more provocative style with the use of shorts insome of their photos to highlight their flawless legs making them look like Barbie dolls. In thesame way as Morning Musume, they still want to attract a female audience that yearn to belike them, but at the same time they are aiming for older girls, preferably in their older teenswith their more sophisticated look.Once again, in a typical fashion their lyrics are formal, however due to theirteenage audience there is a hint of an attitude and it also conforms to a traditional pop lyricstyle:
Aha! Listen Boy My First Love Story My Angel and My GirlsMy sunshineOh! Oh! let's go
However, as much as these lyrics are poetic they do seem a little childish sotheir storyline with their music and image could be that they are young teenage girls whoeasily fall in love and dress older to make them look older and sophisticated to a maleaudience.