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Table Of Contents

1.1 Latar Belakang Masalah
1.2 Perumusan Masalah
1.3. Tujuan Penelitian
1.4 Kegunaan Penelitian
2.1.1 Ekuitas Merk (Brand Equity)
2.1.2 Perceived Quality
2.1.3 Price Premium
2.1.4 Harga (Perceived Price)
2.1.5 Price Deal
2.1.6 Pengaruh Perceived Quality Terhadap Brand Equity
2.2 Penelitian Terdahulu
2.3 Kerangka Pemikiran Teoritis
2.4 Hipotesis
2.5 Dimensionalisasi Variabel
3.1 Jenis dan Sumber Data
3.2 Populasi dan Sampel
3.3 Definisi Operasional Variabel
3.4 Metode Pengumpulan Data
3.5 Teknik Analisis
4.1 Jawaban Responden Atas Pertanyaan Terbuka
4.2.1 Uji Reliabilitas dan Validitas Angket
4.2.2.1 Analisis Faktor Konfirmatori (Confirmatory Factor Analysis) Konstruk
4.2.2.2 Analisis Faktor Konfirmatori (Confirmatory Factor Analysis) Konstruk
4.2.3. Structural Equation Model
4.2.4.1 Normalitas Data
4.2.4.2 Uji Outliers
4.2.4.3 Evaluasi Pemenuhan Asumsi Multikolinieritas
4.2.4.4 Pengujian Terhadap Nilai Residual
4.2.4.5 Evaluasi Kriteria Goodness of Fit
4.2.4.6 Evaluasi atas Regression Weights untuk Uji Kausalitas
4.2.4.7 Uji Reliabilitas Konstruk (Construct Reliability)
4.3.1 Pengujian Hipotesis I
4.3.2 Pengujian Hipotesis II
4.3.3 Pengujian Hipotesis III
4.3.4 Pengujian Hipotesis IV
4.4 Analisis Pengaruh
5.1 Ringkasan Penelitian
5.2.1 Pengaruh Price Premium Terhadap Perceived Quality
5.2.2 Pengaruh Perceived Price Terhadap Perceived Quality
5.3 Kesimpulan dari Masalah Penelitian
5.4 Implikasi Teoritis
5.5 Implikasi Manajerial
5.6 Keterbatasan Penelitian
5.7 Agenda Penelitian Yang Akan Datang
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Analisi Perceived Quality thd Brand Equity

Analisi Perceived Quality thd Brand Equity

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Published by dramdani_8

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Published by: dramdani_8 on Mar 30, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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