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Newsletter REV 2 10 11

Newsletter REV 2 10 11

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Published by Dean Chen

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Published by: Dean Chen on Mar 30, 2011
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03/30/2011

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©2011 DUKESTUDENTPUBLISHINGCOMPANY
Year in Reiew
THE INDEPENDENT DAILY AT DUKE UNIvERSITY
Iriureet ea ad doloretie del iriurerostodoloreet lorem iure
Page 2
Ripped from theHeadlines:
Un-four-gettable
Page 2
Awards, Honors and Transitions:
Beloved professor,the late Susan Tifft
Page 5
Succeeding in Challenging Media Times
Hello, Chronicle alums and riends. It’s mypleasure to update you on the operational andnancial condition o Duke Student PublishingCompany (DSPC), the publisher o The Chronicle.DSPC is strong and healthy in eery way.Huge changes in the media industry, along witha deep recession, hae had dramatic eects on allnewspapers, and The Chronicle is no exception.We’e had to make some tough decisions to meetthe challenge, and those decisions hae madeDSPC a stronger institution. We are emerging witha healthy balance sheet, solid nancial reseresand a continued commitment to publish e days aweek. Adertising reenue has decreased about 25%since its peak in 2005-06, but we hae decreasedoperating expenses by 27% to maintain our nancialequilibrium.Like most newspapers, The Chronicle has reliedon adertising as its primary source o reenue. In allbut two years since DSPC’s inception, the companyhas generated sucient reenue to coer costs andmake a positie cash contribution to operating andresere unds. The current net worth o the companyis now oer $2 million.
A quick look back:
DSPC was created in 1993 as a 501(c)(3)independent, non-prot educational corporation.This moe proided administratie independencerom the Uniersity to ensure that The Chronicle’soice would be without muzzle. Independence alsobrought an end to the nancial subsidy we receiedannually rom Duke student actiity ees.Almost immediately, DSPC began to diersiy. TheChronicle was one o the rst campus newspapers togo online, during the 1994-95 school year, and theWeb site has since been reinented numerous timesby Duke students. The Chronicle Online consistentlyranks among the top 20 most isited campusnewspaper Web sites in the country. On aerage,online readers – students, aculty, sta, Durhamresidents, parents and alumni – iew more than350,000 pages each month (up to 600,000 duringMarch Madness).Oer the years, we hae been blessed withamazingly talented students and proessional sta.They hae made extraordinary contributions,continuing our mission to be the primary source o campus news at Duke and to proide a high-qualityjournalistic and educational experience to students.The Chronicle remains the fagship o thecompany and is as – or more – entrenched in theDuke Uniersity culturethan eer. Studentreadership o TheChronicle is consistentlyin the 90%-plus range,with other Uniersitydemographic segmentsranging rom more than60% to more than 80%.DSPC’s Board o Directors recently began tocreate a blueprint or the company’s uture. It hasmoed aggressiely to create a culture that ostersstudent innoation, eoles with the changingindustry and propels The Chronicle to the oreront o new media technology. This eort has guided manyo the decisions that the board and the companyhae made oer the past 18 months:
•Inspring2009,wemadeastrategicdecisionto
expand the number o student employees and reducethe number o proessionals who sell adertising orThe Chronicle. Students hae taken this challengeand run with it. In 2010-11, we are on course toincrease adertising reenue oer last year, therst gain in seeral years. Few, i any, campusnewspapers o our size and requency are expectingreenue increases this year.
•Wecurrentlyhaveastaffof30students
committed to Web planning, marketing anddeelopment – an unprecedented number o students deoted to new media among daily campusnewspapers. Our student deelopment grouplaunched the new and improed Chronicle Web sitein October 2009, and is currently re-engineering itto improe both its sustainability and unctionality. Anew mobile app will be aailable later this academicyear.
•Infall2009,TheChroniclepurchasedQDuke
(http://qduke.com/). Designed to be eery student’s
homepage,QDukecontainsquicklinkstoACES
(online course registration), Blackboard, Webmail,the DukeCard oce, dining serices, campus mapsand, o course, The Chronicle Online. Student use o 
QDukealmostdoubledduringtherst12months
we owned the site.
•Inspring2010,DSPCparticipatedinand
is now an ocial sponsor o the Duke GlobalEntrepreneurship Network (DukeGEN). Through thissponsorship, the company will be able to identiyand capitalize on new ideas in media proposed bystudents. One idea rom last year’s DukeGEN StartupChallenge has potential or us, and we are currentlyexploring the possibility o a partnership.
by Jonathan C. Angier IV 
General Manager
. . .con’t on page 6
Winter 2011
 
2
Ripped rom the Headlines
Notable stories from 2009-10
by Gabe Starosta
April 5, 2010
 
INDIANAPOLIS — Lance Thomas’s stomachdropped. Brian Zoubek said it was like watchinga slow-motion moie. Nolan Smith was so araido what might happen that he turned his back andlooked away rom the most important shot o hiscareer. And one thought went through the mindso Duke ans eerywhere: That shot looks good.But when Butler orward Gordon Hayward’shalcourt heae bounced o the backboard, hungagonizingly on the rim or a moment and nallyell to the foor, the Blue Deils could exhale.Duke is back, i it was eer gone in the rst place.This championship—the ourth in DukeBasketball history—is dierent. There was noreenge actor in the Final Four, as there was in1991. There was no miracle jumper that saed theseason, à la Christian Laettner in 1992. And thereis no surplus o NBA talent, like in 2001. Thisteam had only grit and determination, consistencyand toughness. . . .
Climate plan to ocus onlow cost projects
$25M steam plant, hybrid buses to cost most in plan
By Rachna Reddy 
November 3, 2009
One hundred years ater Duke got itsname, the Uniersity hopes to be carbonneutral.The Climate Action Plan outlinesstrategies to tackle the biggest campuscontributors to carbon output: emissions,energy and transportation. Duke aimsor a 45 percent reduction in carbonemissions on campus by 2024, saidTaey Capps, Duke’s enironmentalsustainability coordinator.I Duke accomplishes this goal, it willbecome carbon neutral. . . .
Application increase overwhelmsreview system
Admission rate drops to 14.8% for Class of '14
By Jessica Lichter 
March 28, 2010
ADMISSIONS IN DEPTH — Part I: Getting InNearly two decades ago, beore Duke had become aninternationally renowned research institution, the Uniersitycrated a personalized admissions process to ealuateprospectie students.Designed to handle 12,000 applications, the model entailsmultiple readers, a preliminary rating system, a committeesession to discuss applicants and a nal reiew process.Now, with 26,731 high school seniors applying to theClass o 2014, the system is beginning to show signs o strain.Although the decades-old admissions model sered to selectthis year’s class, Dean o Undergraduate Admissions ChristophGuttentag said the process was not made or today’s hyper-competitie college admissions enironment. . . .
2
UN-FOUR-GETTABLE
SEPTEMBEROCTOBERNOVEMBERDECEMBER
Duke UniversityHealth Systemunveils $700Mexpansion plansAdmins extendearly retirementincentives tomonthly employeesFinancial reportreveals toll o recessionInt’l House-Multicultural Centermerger elicitsstudent outcrySenate fnalizesYoung Trusteereorm
AUGUST
Fall Semester 2009in Headlines
 
3
or the ull stories, isit dukechronicle.com
Outlook darkens orDuke Athletics
Athletics in a recession: Part 1 of 2
By Naureen Khan
December 1, 2009
The opulent Schwartz-Butters Athletic Center,home to Coach K’s oce and nestled in the heart o Duke’s athletic complex, seres as a testament to theDepartment o Athletics’ successes in the last 75 years.First, there’s the building itsel, encased in glass andconstructed as part o a $75 million construction blitzin the late 1990s. Then, there’s the Sports Hall o Famehoused in Schwartz-Butters’ lobby, celebrating accoladesranging rom Danny Farrar’s 1936 NCAA boxingchampionship to Duke basketball’s national titles in1991, 1992 and 2001.But down the athletics department’s administratiehallway, senior ocials don’t hae time to rest on theirlaurels. They are conronting perhaps their biggestchallenge yet—one that has little to do with the nextNCAA title; namely, how to stay afoat in the choppynancial waters that hae threatened to knock oerathletic programs across the country. . . .
 
3
By Joanna Lichter 
April 18, 2010
Junior Justin Robinette has been orced to gie up his position as chairo the Duke College Republicans. Robinette says he was ousted becausehe is gay, but other College Republicans denied Robinette’s claims.In a meeting Wednesday night, the group’s executie board otedunanimously to remoe Robinette as club chair. The articles o impeachment approed by the organization list seeral instancesin which Robinette displayed unproessional conduct, but make noreerence to his sexual orientation.“From the comments made to me beore, rom the hostile enironmentcreated... I beliee my sexual orientation had a reason as to myimpeachment,” Robinette said in an interiew Sunday. . . .
Duke College Republicans impeach chair
Robinette says he was ousted due to his sexual orientation
Spring Semester 2010in Headlines
JANUARYFEBRUARYMARCHAPRILMAY
Duke fnalizesChinaexpansionplansPlans grow ornew KeohanewingBrodheadrecaps Dukeon fnancesShown up in 2008,new crop o BlueDevils primed ortitle runSpeakersencouragegraduatesto make adierence

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