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Table Of Contents

1.1 Apariţia şi dezvoltarea
1.2 Delimitări conceptuale
1.3 Confuzii
1.4 Situaţia actuală -o lume în schimbare
2.1 Campania de Relaţii Publice
2.2 Cum difuzăm mesajul?
3.1 Conceptul de imagine
3.2 Identitatea- sufletul organizaţiei
3.3 Brand-ul –un element definitoriu
3.4 Succesul se naşte din interior
4.1 Naşterea unui brand de succes
4.2 Importanţa şi necesitatea Relaţiilor Publice şi a Publicităţii
4.3 Un brand de încredere şi un partener de afaceri apreciat
4.4 O companie responsabilă
4.5 Fundaţia Vodafone
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51790282-Intre-Relatii-Publice-si-Publicitate-Strategia-Vodafone

51790282-Intre-Relatii-Publice-si-Publicitate-Strategia-Vodafone

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Published by Draganescu Oana

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Published by: Draganescu Oana on Mar 30, 2011
Copyright:Attribution Non-commercial

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04/18/2013

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