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Table Of Contents

Managerial economics (contd)
Macro economic applied
National Income concepts
National income at factor cost
Meaning of Demand
Basis of Consumer Demand
Utility (contd)
Total Utility
Law of Diminishing MU
Why does MU Decrease
Market Demand
Determinants of Demand
The main characteristics
Demand Curve
Demand change
Reasons for shift in Demand
Exceptions to Law of Demand
Elasticity of Demand
Price Elasticity of Demand
Determinants of Price elasticity
Income elasticity of Demand
Cross elasticity of Demand
Demand Forecasting
Purposes of Forecasting
Factors (continued)
Meaning of Supply
Supply Schedule
Supply curve
Law of Supply
Elasticity of Supply
Cross Elasticity of Supply
Factors influencing supply
Cost concepts
Factor Productivities
Law of Diminishing Returns
Stages of Production
Return to Scale
Cost Analysis
Short run cost analysis
Fixed and Variable costs
Fixed cost and output
Variable cost and output
Total Cost and Output
Summary of Relationships
Type of Market Structure
Perfect Competition
Imperfect Competition
Monopolist Competition
General considerations in formulating pricing policy
Objectives of Pricing Policy
Full cost or Cost plus pricing
Pricing for a Rate of return
Marginal Cost Pricing
Going - Rate pricing
Customary pricing
Sealed Bid Pricing
Accounting Profit and Economic Profit
Functions of profit
Profit as measure of performance
Premium to cover Costs of staying in business
Ensuring supply of future capital
Profiteering Vs profit earning
Profit policies
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Managerial-Economics DN Dwivedi

Managerial-Economics DN Dwivedi

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Published by: 1106531 on Mar 30, 2011
Copyright:Attribution Non-commercial


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