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Rapport on the first call - Crowdculture.se

Rapport on the first call - Crowdculture.se

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Published by Max Valentin
A rapport showing behaviours, actions and user patterns on the hybridized funding platform www.Crowdculture.eu
A rapport showing behaviours, actions and user patterns on the hybridized funding platform www.Crowdculture.eu

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Published by: Max Valentin on Mar 30, 2011
Copyright:Attribution Non-commercial


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Fabel Kommunikation AB
Sveavägen 31 | 111 34 Stockholm |08-41 02 24 30
info@fabel.se | www.fabel.se
Crowdculture ”The beta call” 
Evaluation of the first test of Crowdculture.se, 2010-10-23 to 2011-01-31. The test includes a public call for projects and a funding opportunity for these projects. The test washandled by Innovativ Kultur (a cultural fund owned by the City of Stockholm) and was managed by SICS (Swedish Institute of Computer Science) in collaboration with Fabel Communications (conceptowners) and the active participants on the site. The citizens of the City of Stockholm were invited to participate the thereby influencing thedistribution of funding as well as contributing to the projects on the site with economical means.Citizens could access three different levels of membership. They could become a registered member, apaying member or a project owner member. The registered members had the opportunity to commentand spread information about the projects. The paying members had the opportunity to influencegovernmental decisions on public investment. The project owner members could contribute with oneproject which they published on the site. This document presents different illustrations of the ways in which the members acted on the site, as well as it visualizes information on how the traffic of the site has changed over time.
"I'm really intrigued by the idea that people control culture funding, and that even relatively obscure projects can fit there. What other board or cultural investigation could just as accurately reflect what they are interested in culture? Narrow culture could also be widely appreciated, in the midst of mainstreaming odd culture could be more commercial. " 
- Interview with Håkan Lidbo, electronic music artist and project owner.
 A summary of the evaluation of the beta test indicates a potential annual contribution of 840 000 SEK to Stockholm's cultural life from 1400 members. This contribution is counter financed in a 200%, which allows the realization of approximately 100 project of an average budget of 30.000 SEK. Thefunded projects are those which the paying members have prioritized on the criteria that the projectshave the potential of being “good for society”.
The project-owning members
 All paying members have if they wanted to, been able to contribute with a project on the site, and try to convince others that their project is one of the most relevant to invest in.In total 29 projects were announced on the site.
 Two (2) of them where fully realized during the test, and four (4) received their total budget afterclosing the test, since they where the ones closest to 100% funding. Innovativ Kultur, owners of thecall, made decision regarding funding for projects after closing the test. Total amount requested from Crowdculture: 814 000 SEK 
Budget of the 29 projects in total: 5,130,156 SEK 
 A computer game created in co- operation with Palestinian girls in a refugee camp in Damascus 
Concert event for infants 
Participatory written live animated  puppetry and film for adults.
Fabel Kommunikation AB
Sveavägen 31 | 111 34 Stockholm |08-41 02 24 30
info@fabel.se | www.fabel.se
 Xoiiox is an animated, strategic board game that is also a clever musical instruments for iPad 
 A dance performance which serves as a referent for a forum about new  forms of colonialism within art 
 A trilogy, two dance performances and a documentary.
 The membership economy
"I think there is great potential for development of projects if you could share your vision with potential fans and financiers in the entire country. Make Crowdculture national and open it up for investment from all others regions." 
Beta-tester, quote from the evaluation survey 
In order to be able to interact on the site, a user has to register. The registration is free. In order to beable to affect the economical flow of the system, the paying member has to make a monthly investment of SEK 50 -
5, which amounts to 600 SEK per year. The paying members will experiencethe leverage of their investment thanks to the public co-investment. The money from the user isdirectly invested in the cultural life of Stockholm without any cut.
Registered members: 465,Paying members: 168
In addition to the hybrid investment model that combines public and private capital, one of Crowdculture’s key characteristics is that the paying members can move the economic flow of whichthey are in control. For this reason, it is interesting to observe the average time during which a persondirects their flow to a specific project. Every minute counts.
 Average voting time on one specific project: 2.46 weeks
 There have been three members of a passive kind in this test: Fonden för Innovativ Kultur (The fundfor Innovative Culture, owned by the city of Stockholm), Fabel Kommunikation AB (conceptdevelopers) and Innovation Impact AB (private company). These three members have investeddifferent amounts of money, which together reach a total of 43.330 SEK per month. Such aninvestment constituted the leverage of the contributions of individual paying members (168 persons). The charts below show how the dynamics of counter financing changed as more members joined thesystem.
Fabel Kommunikation AB
Sveavägen 31 | 111 34 Stockholm |08-41 02 24 30
info@fabel.se | www.fabel.se
 The graph to the left shows the number of members during the beta test. The graph to the rightshows the influx rate during the same period. There is a trend curve tucked in the right chart, whichindicates a growth rate of about 30 members per week by the end of the test. An extrapolation showsa potential for about
1400 members
a year, representing an annual
contribution of 840 000 SEK 
 90 000) to the cultural life of Stockholm. It should be added that due to very a limited budget, this test was done without any marketing. A report by the
Stockholm Chamber of Commerce 
published in February 2011 notes that
37% of the people
living in the county of Stockholm are
 willing to sponsor
or co-finance culture. According to this, there is a
 potential for 740 000 members
. The ambition of Crowdculture is to attract 0.2% of those people who are willing to invest in free cultural life but lack amarket that handles the relevant information. Crowdculture aims to fulfil the need for such a market.
The chart 
number of paying 
week by week during 
the project implementation 
The graph 
on the site 
diagram, the first three and last three weeks are cut out,
registration during these for obvious reasons has been extreme versus almost none.
"The Crowdculture principles could be used also in the more established parts of the cultural world. Why could not people be involved in deciding who are given national grants, and who are to perform at the Royal Dramatic Theatre and the Royal Opera House...?",
Beta tester, quote from the survey.

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