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10 Ways to Grow Your Fans: Building Relationships for the Long-Term

10 Ways to Grow Your Fans: Building Relationships for the Long-Term

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Published by Jeremy Epstein
You’ve invested time and effort in being Remarkable, giving people a reason to talk about you.

You’ve identified some initial Raving Fans.

Great. Now what?

You need to programmatically cultivate the relationship to provide value for the long-term.

Here’s how. (Download the PDF here)

It’s part 2 of Community Driven Marketing. Cultivation.
You’ve invested time and effort in being Remarkable, giving people a reason to talk about you.

You’ve identified some initial Raving Fans.

Great. Now what?

You need to programmatically cultivate the relationship to provide value for the long-term.

Here’s how. (Download the PDF here)

It’s part 2 of Community Driven Marketing. Cultivation.

More info:

Published by: Jeremy Epstein on Mar 31, 2011
Copyright:Attribution Non-commercial

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03/31/2011

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L w ’r r?
Clc   c  r  w  r.
10 W
T Cltt Yr Cmmty
How to Create
Genuine Fans
ortHe Long-term
th ivl  scil ls s h ki hs chd  “i h du”  “hvi h d spd.”th iplici  his is h h cus  wHo is piily lli h ss sy hs |shid  h ks (ds, pis, c.)  h k (susupds d s).o  yu jbs s  k is  d shi h lki bu. wh Shgdi clls “rkbl.”th’s h s p.
 
Lk th prrl tr llg  th rt, hwr, wht  y  mthg tht y thk Rmrkl, t thr’   pyg ttt t y?
th’s h cuiy cs i.Yu h jb s  k is  idiy, culiv, d h civ hs ppl h c sv syu dvcs i spdi h d  yu bhl…. . th cs d vll sy slid u i y s -Bk:Cuiy Div mki: th P  h rvi .
Yes, There’s rOI In There
my jb h is’  cvic h culivi yu cuiy is sud busiss sy. th’sply  vidc h i ppl ih is s busiss. I , h gul Dd i pyll,  ll.nv Sp mki (y cpy) hs vidc s ll:B2B xpl
s(20% ics i v spd)thy ll sh…i yu d h kids  his I’ bu  sh ih yu, yu c d pbbly ill l, subl suls.S, his Bk is  ppl h sy:
I know I need to grow my ans or the long-term, I’m just looking or ideas on what I should do.
L w ’r r?
Clc   c  r  w  r.
What if you dosomething you thinkis RemaRkabLe, butno one’s payingattention to you?
 
BefOre YOu BegIn: IdenTIfY YOur POTenTIal fans
th   ys  d pil s.Yu d h.
1.
thy d yu.
2.
a  hs b i bu h d  Lisi Pss d h qui  i h licvsi  ppl h y b s. Yu c d hs ppl d hv  cusd uchpl  iiilly  hi i.alivly, yu pil s c d yu by subscibi  yu bl, sii up  yusl, jii yu B  p, lli yu  ti, c.eih y, yu’  h s pi. Yu hv,  h i bi, d pissi  build hliship. H yu c  bu di h i  ui d uhic y is h  ill cus.
WaRninG: i y ’t rlly cr, t ’t rlly mttr.
th’s bh   d  scic  cuiy culivi.I ill ly u h scic,   ls h I s i. th , hv, lis i h I lik  cllmyalu mki- How yu k ppl eeL. I yu d’ genUIneLY c bu h ppl iyu cuiy aS ppl, h  u  sciic cuiy  c hlp.Ppl d liships (s yu ll k) c’ b pu i  ul. I’ jus i  uidlis. ad h hy .
L w ’r r?
Clc   c  r  w  r.
Th 10 Prcpl  CmmtyCltt
Pslizd ackld
1.
rd’s L- b k s
2.
“Cci Lik-midd”PplUdsdi h Core
3.
ivi  jiioi Picipy
4.
oppuiisB  C Cu
5.
rlv d Hs
6.
PicipiScil P
7.
Scciy d exclusiviy
8.
th Uxpcd d h
9.
Supisn Sis achd Bhvi
10.

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