Matt CastingsMelissa HarwardMargo PossehlEric RomanoBrian StarksTaylor Wallace
On April 12, 1992, Disney officially opened Euro Disney,a $4 billion USD, 4,300 acre resort located just east of Paris, France.Despite over seven years of planning and countless hoursof research, Euro Disneyquickly developed into one of the most costly mistakes inthe company¶s history.
After their great success inTokyo, Disney was veryoptimistic about its next park,Euro Disney.
Disney believed they couldestablish a competitiveadvantage in the Europeantheme park industry using their vast resources and capabilitiesto create an economy of scale.
To achieve this competitiveadvantage Disney made a largeinitial investment and essentiallyoverbuilt their park toaccommodate the visitors the