NCAA ´Pack the Houseµ Challenge ² YouJam
Budget
Our total budget was around $50 in Cash, along with freeadvertising and give-aways. We believe grass rootsmarketing is the way to go with our women¶s basketballprogram to maximize efficiency for the lowest financial cost.Below is a detailed list of how we spent our budget to marketthis game.
El Corral Book Store $50 Email Blasts FREE Social Media Updates FREE
Mustang Daily
FREE Grass Roots Marketing FREEIn Game PA Reads at all home athletic events
NCAA ´Pack the Houseµ Challenge ² YouJam
Promotional Efforts
YouJam:
Our 14
th
Annual YouJam event is on Saturday, January 8
th
, 2011 vs. UCDavis. YouJam is a non-profit event that is for and all about the kids of theCentral Coast. Our goal is to provide a fun and excitement filledafternoon for the central coast youth.All youth are admitted in free and all high school teams who submitted aroster also get in free.
Pre-Game Activities
Starts 1 hour before tip-off behind Mott Gym in the TentFace PaintingPoster Making StationHand out rally towelsGames ± bean bag toss; Wii Sports, Wii Carnival Games, RockBand6 Man BoothFree Textbook Raffle Booth
In-Game Activities
Youth Game during halftimeT-shirt Toss6 Man BoothFree Textbook Raffle Booth
Post-Game Activities
Autograph and photograph session with the team
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