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NCAA Pack the House 2010 Marketing Plan

NCAA Pack the House 2010 Marketing Plan

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Published by Krista Scarbrough

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Published by: Krista Scarbrough on Apr 01, 2011
Copyright:Attribution Non-commercial


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NCAA ´Pack the Houseµ Challenge ² YouJam
Our total budget was around $50 in Cash, along with freeadvertising and give-aways. We believe grass rootsmarketing is the way to go with our women¶s basketballprogram to maximize efficiency for the lowest financial cost.Below is a detailed list of how we spent our budget to marketthis game.
‡ El Corral Book Store $50‡ Email Blasts FREE‡ Social Media Updates FREE‡
Mustang Daily 
FREE‡ Grass Roots Marketing FREE‡In Game PA Reads at all home athletic events
NCAA ´Pack the Houseµ Challenge ² YouJam
Promotional Efforts
Our 14
Annual YouJam event is on Saturday, January 8
, 2011 vs. UCDavis. YouJam is a non-profit event that is for and all about the kids of theCentral Coast. Our goal is to provide a fun and excitement filledafternoon for the central coast youth.All youth are admitted in free and all high school teams who submitted aroster also get in free.
Pre-Game Activities
Starts 1 hour before tip-off behind Mott Gym in the Tent‡Face Painting‡Poster Making Station‡Hand out rally towels‡Games ± bean bag toss; Wii Sports, Wii Carnival Games, RockBand‡6 Man Booth‡Free Textbook Raffle Booth
In-Game Activities
‡Youth Game during halftime‡T-shirt Toss‡6 Man Booth‡Free Textbook Raffle Booth
Post-Game Activities
‡Autograph and photograph session with the team

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