Educate your customers, and
Give them the opportunity to participate.
omplishments in Green Marketing
There has been a significant change in the mindset of customers, and manufacturersare leaving no stone unturned to respond to the shoppers' demands. The hotelindustry is showing maximum inclination towards green marketing by projecting theireco-testimonials more aggressively. The concept of `green inn' is catching on. Forexample, hotels have been suggesting to their guests to reuse towels for the period of their stay, so as to save water and energy spent on laundering.A lodge at Sun Ranch in Cameron, Missouri (in the US) dedicatedly plants 10 trees inthe Amazon region for every guest's stay in its place. Another effort is being made atThe Hilton in Naples, Florida (USA). The hotel is growing a Confederate Jasmine vinegarden on top of its roof, which keeps the building effectively cool and the best featureis that the garden is watered with condensation waste from the air conditioners.According to The American Hotel and Lodging Association, when it put up `Green BestPractices' resource guide on its official website, it soon became one of the most visitedsites in recent times.Clearly, the environment is becoming a priority for hoteliers and that too for goodreasons. The general public too has started taking a firm stand on its responsibilitytowards the environment and according to the Travel Industry Association-USA, moreAmerican adults are keen to select an environmentally responsible hotel. "Putting the`eco' in front of your name gets attention", according to Ted Martens, director atSustainable Travel International, a nonprofit organization in the US that educatestravelers and travel providers about ecology conservation. As an offshoot, the conceptof `Green IT' has evolved as well, which is being taken very seriously by manycompanies, particularly in Britain. Here, almost half of the large IT firms have adoptedthe green IT strategy.
Measures Taken in India
ntroduction of Compressed Natural Gas (CNG) and Unleaded Petrol inDelhi:
This improved the quality of petrol and has helped bring down pollutionlevels.
Solar equipments are the need of the hour, as they assistin enhancing the quality of our environment by not generating noise or airpollution. They also conserve energy.
Compact Fluorescent Lamps (CFLs) provide an energysaving alternative to incandescent lamps, and they are also very effective inbringing down electricity expenses. Today, we find widespread use of CFLs.Similarly, introduction of hybrid and electric vehicles is a useful measure forreducing air pollution.
It is a good substitute for classical wooden furniturewhich we use in our households. Eco-friendly furniture draws more on waste