Simon East Media & Communications in Ministry Semester 2 2010
Errington, W. & Miragliotta, N. (2007)
Media & Politics: An Introduction
. South Melbourne, Australia:Oxford University Press.
Chapter 10 Week 12 New Media and the Prospects forDemocracy
iven all the hype surrounding new media, will it actually change theway we engage with the wider world?
es, I believe communication in general is undergoing a big shift. As E&M point out, thebroadcast model is eroding into a many-to-many horizontal mode of communication,bypassing the traditional hierarchies (p.183). There is much wider participation in media, andmany more content creators. Online social networks are becoming the hub of communicationand interaction influencing our exposure to events, news, advertising, entertainment andmedia consumption. With such choice, traditional outlets face huge competition, realising thatjournalism must become more of a conversation than a lecture (p.192).But they highlight a dangerous trend toward cocooning (p.196) where people increasingly stayindoors rather than seeking physical social interaction. The full negative impact of this remainsto be seen.
re new media sources more or less reliable than traditional sources?
Both. The floodgates are open to all kinds of content both more reliable and less.When media and communication is decentralised (less hierarchical) the lower entry-bar allowsalmost any opinion to be communicated regardless of the quality. The opinions of individuals orminority groups are accessible, albeit sometimes with highly biased intent.