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Chapter 10 Questions - Simon East

Chapter 10 Questions - Simon East

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Published by: Simon East on Apr 02, 2011
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Simon East  Media & Communications in Ministry  Semester 2 2010
Errington, W. & Miragliotta, N. (2007)
Media & Politics: An Introduction
. South Melbourne, Australia:Oxford University Press.
Chapter 10  Week 12  New Media and the Prospects forDemocracy
239 words
1.
 
G
iven all the hype surrounding new media, will it actually change theway we engage with the wider world?
Y
es, I believe communication in general is undergoing a big shift. As E&M point out, thebroadcast model is eroding into a many-to-many horizontal mode of communication,bypassing the traditional hierarchies (p.183). There is much wider participation in media, andmany more content creators. Online social networks are becoming the hub of communicationand interaction  influencing our exposure to events, news, advertising, entertainment andmedia consumption. With such choice, traditional outlets face huge competition, realising thatjournalism must become more of a conversation than a lecture (p.192).But they highlight a dangerous trend toward cocooning (p.196) where people increasingly stayindoors rather than seeking physical social interaction. The full negative impact of this remainsto be seen.
2.
 
A
re new media sources more or less reliable than traditional sources?
Both. The floodgates are open to all kinds of content  both more reliable and less.When media and communication is decentralised (less hierarchical) the lower entry-bar allowsalmost any opinion to be communicated regardless of the quality. The opinions of individuals orminority groups are accessible, albeit sometimes with highly biased intent.

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