Simon East Media & Communications in Ministry Semester 2 2010
Errington, W. & Miragliotta, N. (2007)
Media & Politics: An Introduction
. South Melbourne, Australia:Oxford University Press.
Chapter 2 Week 4 An Overview of the Australian Media
Which medium would you consider the most powerful and why?
eing so broad and interactive, the Internet possesses almost unlimited potential.
ut I believetelevision is currently the most powerful and influential medium because of:
Its central place within lounge rooms nationwide
Its accessibility to anyone within range of a broadcast tower (99% of Australians, p.20)
Its combination of sound and visual content, and thus the ability to stir emotions(While the internet also exhibits this, the current quality of content, sound and video has notreached that of television.)
he limited number of stations giving each broadcaster a greater influence over the totalgroup of consumers
What, in your opinion, does the future hold for radio, television,newspapers and the internet in terms of popular usage?
he internet is already converging with traditional media. Radio,
and news are increasinglyavailable online. Google
is already promising to further close the gap between television andthe internet.
ut until car radios and lounge room televisions allow for high-quality HD internetstreaming the current broadcast mechanisms will retain their popularity.I believe this convergence over the coming decade will lower the requirements for entry intothese industries individuals have and will continue to create their own news sources (eg.blogs), video content (eg. You
ube), and streaming radio unhindered by expensive licensing andinauguration.
his creates additional content choice for consumers, although I suspect a there