Questionnaire on Cadbury Dairymilk

We, Sanjay, Juhi & Neerja, students of PGDM, TIMS, Adipur, are doing this research on
“Cadbury Dairymilk”. Please spend five minutes to answer the following questions. This study is
for academic purpose only. No information shall be disclosed anywhere.

1. Do you like to eat Cadbury Dairymilk?

[ ] Yes [ ] No
2. Do you prefer- Plain chocolate [ ]
With nuts [ ]
With fruit (Raisins) [ ]
With fruit n nut [ ]
With mint [ ]
With rice crunches [ ]
With caramel [ ]
3. Do you think standard price of Dairymilk is fair?
[ ] Yes [ ] No
4. If there was a discount on Cadbury Dairymilk, you think you would be more likely to buy
it? [ ] Yes [ ] No [ ] Maybe
5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis?
______________________________
6. Approximately, how many chocolate bars would you purchase in one week?
Less than 5 [ ]
5-10 [ ]
More than 10 [ ]
7. Have you ever tasted the new Cadbury Silk?

[ ] Yes [ ] No

8. When you think of Cadbury, which chocolate comes to your mind?

Dairymilk [ ]
Five star [ ]
Perk [ ]
Nutties [ ]
Any other [ ]
9. Do you believe that chocolate is a luxury purchase or necessity?
__________________
10. Can you give your favorite chocolate one adjective?
Yummy [ ]
Tasty [ ]
Crunchy [ ]
Other [ ]
11. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing
chocolate, how important are following factors to you?

1 2 3 4 5
Price
Taste
Packaging
Availability
Brand Ambassador

12. On a scale of 1 to 5, how would you rate Cadbury Dairymilk on following attributes?

1 2 3 4 5
Price
Taste
Packaging
Availability
Brand Ambassador

13. Do you think Cadbury Dairymilk is a commodity consumed by children only?

[ ] Yes [ ] No [ ] Maybe
14. According to you, which is the next most preferred chocolate after Cadbury Dairymilk?
_____________________________________
15. Do you believe that now people have become more health conscious that the need for
chocolate has declined?
[ ] Yes [ ] No [ ] Maybe
16. Do you think sugar free Cadbury chocolates should be introduced to attract health
conscious people?

[ ] Yes [ ] No [ ] Maybe

Personal Information
Age- ________
Gender - [ ] Male [ ] Female