Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword or section
Like this
0 of .
Results for:
No results containing your search query
P. 1
Defining Social Media ROI New Comm 2010 Read-Only

Defining Social Media ROI New Comm 2010 Read-Only

Ratings: (0)|Views: 13|Likes:
Published by ananyamanush

More info:

Published by: ananyamanush on Apr 02, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Defining Social Media ROI 
New Comm ForumApril 2010Katie Delahaye PaineCEOkdpaine@kdpaine.comwww.kdpaine.comhttp:/kdpaine.blogs.comFounding Fellow, Society for New Communications Research
Old School Communications 21
Century RoleSocial Media renders everything you know aboutmeasurement obsolete
The definition of timely has changedThe definition of reach has changed
GRPs & Impressions are irrelevant in social media
The definition of success has changed
The answer isn’t how many you’ve reached, but how those you’ve reachedhave responded
Page 2
Signs that it’s the end of measurement as we know it
The Army did more recruitment via a video game than they did thru all their other advertisingefforts
Procter & Gamble is now paying for engagement, not eyeballs
Sodexo cut $300K out of its recruitment budget using Twitter
HSUS generated $650,000 in new donations from an on-line photo contest on Flickr
IBM sells more with a $500 podcast than it does from an ad6. 11 Mom’s turned around Wal-Mart's image and delivered measureable increases in sales.7. In a week, the Red Cross raised $35 million for Haiti relief via texting8. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks andcost Facebook $09. 78% of consumers trust peer recommendations , only 14% trust advertisements10. Only 18% of traditional TV campaigns generate a positive ROI
11. More people use Facebook daily than Google12. More companies have a Twitter account than a public facing blog. Twitter sees 300Knew registrations per day.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->