Signs that it’s the end of measurement as we know it
The Army did more recruitment via a video game than they did thru all their other advertisingefforts
Procter & Gamble is now paying for engagement, not eyeballs
Sodexo cut $300K out of its recruitment budget using Twitter
HSUS generated $650,000 in new donations from an on-line photo contest on Flickr
IBM sells more with a $500 podcast than it does from an ad6. 11 Mom’s turned around Wal-Mart's image and delivered measureable increases in sales.7. In a week, the Red Cross raised $35 million for Haiti relief via texting8. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks andcost Facebook $09. 78% of consumers trust peer recommendations , only 14% trust advertisements10. Only 18% of traditional TV campaigns generate a positive ROI
11. More people use Facebook daily than Google12. More companies have a Twitter account than a public facing blog. Twitter sees 300Knew registrations per day.