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Facebook launches Facebook Studio site to woo agency creatives

Facebook launches Facebook Studio site to woo agency creatives

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Published by: Crowdsourcing.org on Apr 02, 2011
Copyright:Attribution Non-commercial


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By Angie Dean on March 28, 2011
Next month sees the debut of Facebook Studio, a new site on the all-conquering social media network aimed at helping agency creatives be
more creative (always welcome) and boosting the network‟s already
booming ad revenue.
“One of the biggest challenges that people talk to us about is that
Facebook is not a place to be creative because the ad unit size is so
small, and there‟s no sight, sound and motion,” Jennifer Kattula, thecompany‟s recently hired manager of agency marketing, tells the
today. “The idea is that social is creative. It‟s more thanjust ads.”
 As part of the process Facebook has beeninviting agency executives, including adelegation from the UK, to its Palo Alto HQ for
what it calls „influencer summits.‟ There they
were addresse
d by, among others, Facebook‟s
celebrated director of engineering Andrew
„Boz‟ Bosworth.
“For ad agencies that are good at what they do it‟s Christmas,” he said.“Because people will be talking about what you do and sharing it with

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