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CONSUMER BUYING

CONSUMER BUYING

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Published by Karishma Verma

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Published by: Karishma Verma on Apr 03, 2011
Copyright:Attribution Non-commercial

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04/03/2011

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CONSUMER BUYING BEHAVIOUR FOR READY-TO-EAT FOODPRODUCTS
SYNOPSISSubmitted In Partial Fulfillment of Requirement of PGDMPGDM-VI BBATCH -2009-11
Submitted To: Submitted By: Karishma VermaInternal guide-
Prof. Ajay Bansal Roll No: 75
 
 
 
Objectives of the Study
y
To study the consumer perception of Ready-To-Eat foods.
y
 
To identify the buying pattern of Ready-To-Eat (RTE) packs.
y
 
To identify the factors influencing buyer behaviour of RTE packs.
Research Problem
This Study deals with the Ready to eat Industry in India. The study also aims atunderstanding the factors influencing buying decision making of the RTEpacks. The factors under consideration are advertising, price, Product etc.
 
 The ready to eat meal industry consists of two categories, frozen ready mealsand canned ready meals. The market for ready meals in India increased at acompound annual growth rate of 13.7% between 2003 and 2008.The cannedready meals category led the ready meals market in India, accounting for a shareof 60.3%.Leading players in Indian ready meals market include ITC Limited, Al Kabeer Group of Companies and Orkla Foods.The ready to eat foods have gained momentum in Urban India where evenwomen are working and there is time crunch to cook. The Indian foodprocessing industry has changed considerably in recent years to adapt to thedemands and lifestyles of domestic consumers, particularly the growing middleclass. This is also due to the rapid expansion of the retail distribution systemreplacing mall stores and wet markets with modern supermarkets, superstoresand convenience stores. Dairy products, deli products,snack foods, ready-to-eat and ready-to-prepare meals are currently the mostrapid growth product categories in the domestic market.

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