Objectives of the Study
To study the consumer perception of Ready-To-Eat foods.
To identify the buying pattern of Ready-To-Eat (RTE) packs.
To identify the factors influencing buyer behaviour of RTE packs.
This Study deals with the Ready to eat Industry in India. The study also aims atunderstanding the factors influencing buying decision making of the RTEpacks. The factors under consideration are advertising, price, Product etc.