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Imc of Cadbury

Imc of Cadbury

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Published by manoj_yadav_9

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Published by: manoj_yadav_9 on Apr 03, 2011
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03/23/2013

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IMC OF CADBURY 
Manoj Yadav 10ex-021Rizwan Khan 10ex-42
 
AC
KNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of anytask is incomplete without the mention of people who made it possible. So I takethis as a great opportunity to pen down a few lines about the people to whom myacknowledgement is due.It is with the deepest sense of gratitude that I wish to place on record my sincerethanks to Mr. C.K. Sabbarwal, who has given me opportunity, guidance andvaluable suggestions throughout the project.
 
I
NTRODU
C
T
I
ON
The Cadburys Inc has taken the opportunity to offer us a broader view of chocolate category. The Cadbury Indias no.1 Chocolate is able to share with theirmarket insights based upon unparalleled breath of chocolate experience.Cadbury has grown from strength to strength with new technologies beingintroduced to make the Cadbury confectionary business, one of the most efficientin the world. The merge in 1969 with Schweppes and the subsequentdevelopment of the business have led to Cadbury Schweppes taking the led inboth, the confectionary and soft drink market intake UK and becoming a majorforce in the international market. Cadbury Schweppes today manufacturesproduct in 60 countries and a trade in staggering 120. The Cadbury story is afascinating story of a family business that grew in one of the biggest, most lovedchocolate brand in the world. A story that you will remember as the story of Thetaste of life.
OBJE
C
T
IV
E
My main objective of the study on this project is to demonstrate theadvertisement strategies of Cadbury India Ltd.And to arrive at my findings, I have done few analyses:-(a) SWOT Analysis(b) Marketing inside: Promotion

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