The Cadburys Inc has taken the opportunity to offer us a broader view of chocolate category. The Cadbury Indias no.1 Chocolate is able to share with theirmarket insights based upon unparalleled breath of chocolate experience.Cadbury has grown from strength to strength with new technologies beingintroduced to make the Cadbury confectionary business, one of the most efficientin the world. The merge in 1969 with Schweppes and the subsequentdevelopment of the business have led to Cadbury Schweppes taking the led inboth, the confectionary and soft drink market intake UK and becoming a majorforce in the international market. Cadbury Schweppes today manufacturesproduct in 60 countries and a trade in staggering 120. The Cadbury story is afascinating story of a family business that grew in one of the biggest, most lovedchocolate brand in the world. A story that you will remember as the story of Thetaste of life.
My main objective of the study on this project is to demonstrate theadvertisement strategies of Cadbury India Ltd.And to arrive at my findings, I have done few analyses:-(a) SWOT Analysis(b) Marketing inside: Promotion