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operation managment 1 task

operation managment 1 task

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Published by umair_mba3

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Published by: umair_mba3 on Apr 03, 2011
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01/04/2014

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1.1 Explain the impor tance of ef fective operations management in achieving organizational objectives
To be able produce professional managers capable of fulfillingstrategic roles within business and government enterprises the need for thepractice of operations management can not be forgone. Operationsmanagement is very important in business operations since it forms theheart of the organization by controlling the system of operation. Operationsmanagement deals with the design, operation, and improvement of thesystems that create and deliver a firm’s primary products and services. Likemarketing and finance, operations management is a functional field of business with clear management responsibilities. Guinness Ghana limited isaccompanying in which produces alcoholic and nonalcoholic beverages suchas Guinness and Malta Guinness respectively.In a business entity like Guineas Ghana limited the use of operationsmanagement is very necessary in every fabric of the company’s activities.Guinness Ghana Limited uses operations management to ensure and sustainefficiency and effectiveness in the organization. Efficiency in Guinness Ghanais concerned with how well resources such as human expertise and inputs areput in use irrespective of the purpose for which they were deployed in thecompany. The company through its activities ensures that the
primaryobjective
for its establishment to make profits and
maximizeshareholders value
is realized. The company reduces its cost of productionby ensuring that tangible and intangible resources are not over stretched orwasted in the organization. This is a situation where the company carries outeffectively its objectives to be the market leader using
minimum resourcesto achieve maximum output
. The measures of effectiveness and efficiencyin Guinness Ghana leads to labor productivity, yield, and capacity fill workingcapital utilization and the efficiency of production systems. Guinness GhanaLimited also makes good use of its products and services management
 
through operations management. Product (or service) management includesa wide range of management activities, ranging from the time that there's anew idea for a product to eventually provide ongoing
support to customers
who have purchased the new product. Every organization conducts productmanagement, whether it's done intentionally or unintentionally. GuinnessGhana through this module provides a wide overview of considerations in
developing and managing its product
. How a product is developed ormanaged depends very much on the nature of the organization and itsproducts, Guinness Ghana uses it core competences in the areas of manufacturing, branding, marketing through wholesale and retail outlets togain competitive advantage in the market place.Quality management is also a very important aspect of operationsmanagement in every organization. Guinness Ghana is very critical about itsproducts developed for the customer in the market place. Qualitymanagement is crucial to effective operations management, particularlycontinuous improvement to match the
consumers taste and preference
atall times. More recent advancements in quality, such as
benchmarking andtotal quality management
, outsourcing and reengineering have resulted inadvancements to operations management in Guinness Ghana Ltd. Thecompany through its
reengineering and benchmarking
activities hasalways earned the leadership in the market. Benchmarking serves as a firstclass internal auditing process which the company uses to diagnose itsweaknesses and identify ways of turning them into strength to increase itscustomer base in the market place.Management
Control and Coordinating Function
cannot be forgonein operations management especially in a company like Guinness GhanaLimited. Management control and coordination includes a broad range of activities to ensure that the company’s goals are consistently being met in aneffective and efficient fashion. Basically, organizational coordination and

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