About Radio City Connect – The NTR division of Radio City:

• Radio City Connect is the Non Traditional Revenue (NTR) Division of Radio
City 91.1 FM. RC Connect is poised to provide all possible On-Ground ideas
and support to offer innovative, efficient, turnkey and cost-effective
business solutions to its clients along with the radio advantage. RC
Connect, since its inception has already covered a series of wide variety
activities both generic as well as client specific.

• From concept to completion, RC Connect has successfully organized shows

ranging from Mobile Road Shows, Multi-City Mall Activities, RWA Activities,
School/ College Promotions, Rock Shows… and the list is endless.
Case Studies…
 On Ground Activities with On-Air Support

Existing On-Ground Properties Other Initiatives

Kindly Click on the above logos for more details

Thank You
Shell
• Objective: To create awareness about Shell to the
TG and let the TG know that Shell is priced the
same as that of its competitors

• Activation: A roadshow using a branded canter

targeting main touchpoints in the city for a period
of 2 weeks. On the canter a fabricated Petrol Bunk
was created
• A pre-decided route map was made along which
the promoters distributed Pamphlets to the vehicle
drivers informing them about the product and its
details.

• Cities: Chennai