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Google: Search Engine Optimization Starter Guide

Google: Search Engine Optimization Starter Guide

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Published by Samvel Martirosyan

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Categories:Types, Research
Published by: Samvel Martirosyan on Apr 04, 2011
Copyright:Attribution Non-commercial


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Search Engine OptimizationStarter Guide
This document rst began as an eort to help teams within Google,but we thought it'd be just as useul to webmasters that are new tothe topic o search engine optimization and wish to improve theirsites' interaction with both users and search engines. Although thisguide won't tell you any secrets that'll automatically rank your siteirst or queries in Google (sorry!), ollowing the best practicesoutlined below will make it easier or search engines to crawl, indexand understand your content.Search engine optimization is oten about making small modicationsto parts o your website. When viewed individually, these changesmight seem like incremental improvements, but when combined withother optimizations, they could have a noticeable impact on yoursite's user experience and perormance in organic search results.You're likely already amiliar with many o the topics in this guide,because they're essential ingredients or any web page, but you maynot be making the most out o them.Even though this guide's title contains the words "search engine",we'd like to say that you should base your optimization decisions rstand oremost on what's best or the visitors o your site. They're themain consumers o your content and are using search engines to ndyour work. Focusing too hard on specic tweaks to gain ranking in theorganic results o search engines may not deliver the desired results.Search engine optimization is about putting your site's best ootorward when it comes to visibility in search engines, but yourultimate consumers are your users, not search engines.Your site may be smaller or larger than our example site and oervastly dierent content, but the optimization topics we discuss belowshould apply to sites o all sizes and types. We hope our guide givesyou some resh ideas on how to improve your website, and we'd loveto hear your questions, eedback, and success stories in the GoogleWebmaster Help Forum.
Welcome toGoogle's Search Engine OptimizationStarter Guide
Table of Contents
Crawling contenton the Internet orGoogle's indexevery day, everynight, non stop.
From here on, I'll beexplaining various pointson search engineoptimization (SEO)!
SEO BasicsCreate unique, accurate page titlesMake use o the "description" meta tagImproving Site StructureImprove the structure o your URLsMake your site easier to navigateOptimizing ContentOer quality content and servicesWrite better anchor textOptimize your use o imagesUse heading tags appropriatelyDealing with CrawlersMake eective use o robots.txtBe aware o rel="noollow" or linksSEO or Mobile PhonesNotiy Google o mobile sitesGuide mobile users accuratelyPromotions and AnalysisPromote your website in the right waysMake use o ree webmaster toolsAn example may help our explanations, so we've created a ctitiouswebsite to ollow throughout the guide. For each topic, we've eshedout enough inormation about the site to illustrate the point beingcovered. Here's some background inormation about the site we'lluse:
Website/business name:
"Brandon's Baseball Cards"
Domain name:
Online-only baseball card sales, price guides, articles,and news content
Small, ~50 pages
“Paid” Search, AdWordsOrganic Search
Search engine optimization aects only organic search results, notpaid or "sponsored" results such as Google AdWords.

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