Table of Contents
Crawling contenton the Internet orGoogle's indexevery day, everynight, non stop.
From here on, I'll beexplaining various pointson search engineoptimization (SEO)!
SEO BasicsCreate unique, accurate page titlesMake use o the "description" meta tagImproving Site StructureImprove the structure o your URLsMake your site easier to navigateOptimizing ContentOer quality content and servicesWrite better anchor textOptimize your use o imagesUse heading tags appropriatelyDealing with CrawlersMake eective use o robots.txtBe aware o rel="noollow" or linksSEO or Mobile PhonesNotiy Google o mobile sitesGuide mobile users accuratelyPromotions and AnalysisPromote your website in the right waysMake use o ree webmaster toolsAn example may help our explanations, so we've created a ctitiouswebsite to ollow throughout the guide. For each topic, we've eshedout enough inormation about the site to illustrate the point beingcovered. Here's some background inormation about the site we'lluse:
"Brandon's Baseball Cards"
Online-only baseball card sales, price guides, articles,and news content
Small, ~50 pages
“Paid” Search, AdWordsOrganic Search
Search engine optimization aects only organic search results, notpaid or "sponsored" results such as Google AdWords.